The Start-Up Brand Identity Design

Dominika Krasnicka

(0)

Starting at

1,800

About this service

Summary

This budget-friendly package is designed to provide a solid foundation for your new business venture or rebrand. It covers all the essentials needed to hit the ground running without breaking the bank.

Process

🎯 STEP 1 - STRATEGY

Once you’re booked in you’ll be asked to fill out an in-depth questionnaire so I can get to know you and your business better. We will then jump on a Zoom call or meet in person, to complete a strategy session together and figure out your brand on a deeper level.

👀 STEP 2 - VISUALIZATION

At this stage, I will put together a brand strategy & visual direction presentation which will include two initial mood board directions. Mood boards include a collection of design elements that provide initial images, concepts, colors and styles proposed for the general ‘look and feel’ of the visual identity.

🎨 STEP 3 - CREATION

This is when your brand will start to come to life. Logo and all the other brand assets will be created and presented in a mock-up form, so you can visualize your new branding in real life. This also will be time for feedback and possible revisions.

🚀 STEP 4 - LAUNCH

Once you’re happy with absolutely everything all the files will be packaged up and sent across to you, ready for your exciting launch! You will receive a brand guidelines document assisting you with how to properly use your brand identity. I will be here if you need anything in the future or any help with your launch.

What's included

📝 COMPREHENSIVE QUESTIONNAIRE
Let's kick off with a deep dive into your brand's essence. I'll send over a detailed questionnaire crafted to uncover what makes your business tick – your aspirations, target audience, and the vibe you're after. It's like a roadmap to ensure we're on the same page from the get-go.
📞 BRAND DISCOVERY CALL
Time for some one-on-one chat! We'll hop on a call to really get into the nitty-gritty of your brand. Think of it as a brainstorming session where we'll explore your brand's backstory, values, and where you want to take it. Your insights will shape our journey together.
✌ TWO CREATIVE DIRECTIONS /MOODBOARDS
I'll whip up two distinct visual vibes for your brand, based on what we've uncovered. Each moodboard is like a visual story, capturing different facets of your brand personality. You'll have options to choose from, ensuring we hit the mark with your brand's look and feel.
🔥 FULL LOGO SET
Get ready to unveil your brand's identity in style! I'll design a complete logo set including your primary logo, secondary logo, a memorable sub-mark, and a favicon for your online presence. Your brand will shine from every angle!
🎨 CUSTOM COLOR PALETTE
Let's paint your brand's world with hues that speak volumes. Together, we'll craft a custom color palette that captures the essence of your brand – from bold and vibrant to soft and subtle. Every shade will tell your brand's story.
✒ CUSTOM TYPOGRAPHY STYLING
Words matter, and how they look matters even more. I'll handpick typography styles that resonate with your brand's personality and message. From elegant serifs to modern sans-serifs, your brand's voice will be loud and clear.
🔖 1 CUSTOM ADD-ON (E.G. MENU, BRANDED MERCHANDISE, PACKAGING)
Let's take your brand beyond the screen! Whether it's designing menus for your restaurant, branded merchandise for your store, or eye-catching packaging for your products, I've got you covered. Your brand will leave a lasting impression, no matter where it goes.
📕 MINI BRAND GUIDE
Your brand's pocket-sized bible, packing all the essentials. From logo rules to color codes, it's your go-to for staying on-brand. Think of it as your brand's compass, guiding every decision with clarity and cohesion.