What's included

• Brand Guidelines (visual identity)

  We will develop the essential pillars of your visual identity, including: - Primary Logo - Sub/Secondary Logo - Monoton Logo - Primary Colour Palette - Colour Pairings - Brand Story and Purpose - Typography Package (Header, Body and Accent fonts) - Custom branded icon set (up to 12 icons) - Brand Patterns

• Primary Logo

  A primary logo is the main logo used to represent your brand; it is often the first impression that people receive of your business and needs to clearly articulate your company's identity.

• Sub/Secondary Logo

  A secondary logo identifies the core elements of the primary logo and re-arranges them into an alternate layout to give you greater flexibility in logo placement.

• Monotone Logo

  A monotone logo is a copy of one of your other logo types, and converted to solid black or solid white. You may not always be in control of the background that your logo is being used on, but having monotone logo types means that you can alwasy ensure sufficient contract. Delivered as: AI, EPS, PNG and JPGs

• Primary Colour Palette

  A consistent use of colour is a vital element of an efficient brand; people recognise colour much quicker than they process text or graphics so a well defined and consistently applied colour palette is one of your strongest brand assets.

• Colour Pairings

  We will develop a range of tested colour pairings that will always ensure minimum contrast (so your written content is always legible), whilst remaining aligned with your brands personality.

• Story and Purpoe

  We will help you identity and define your brands story and purpose - this is a core pillar of your outward personality which will help your audience connect with -and embrace- your identity.

• Typography Package

  We will study your brand to identity and define three core fonts that you should use across all medias. Header Font (bold, authoritative) - This should be used for every title and heading, always contrast drastically with the background, and used to deliver punchy, important headers. Body Font (clean, legible) - 90% of your written copy will utilise this font, and it needs to be carefully chosen so it's easily legible, even at a small size, and looks clean and professional Accent Font (something with character) - This font should be used for quotes, call to actions, and anywhere you really need to draw attention to something. It needs to be carefully selected to showcase your brands personality.

• Branded Icon Set

  Every brand needs custom-built icons to help articulate long passages of text, increase navigation through content hierarchy and boost your communication. We'll build you a custom set of icons that compliment the rest of your brand identity and help your graphics sing. Deliverables: up to 10 icons in the following formats: AI, EPS & PNG.