What's included

• Brand Assets and Guidelines

  We will develop the essential pillars of your visual identity, including: - Primary Logo - Sub/Secondary Logo - Monotone Logo - Wordmark - Watermark - Submark and Favicon - Primary Colour Palette - Secondary Colour Palette - Master Gradient - Primary Gradients - Secondary Gradients - Colour Pairings - Story and Purpose - Voice and Promise - Mission and Vision Statement - Typography Package - Custom type stamp - Iconography - Patterns - Illustrations - Mascot - Packshots, if applicable - Hero Images, if applicable - Instagram post templates - Mockups (merchandise, packaging, etc)

• Primary Logo

  A primary logo is the main logo used to represent your brand; it is often the first impression that people receive of your business and needs to clearly articulate your company's identity. Delivered as: AI, EPS, PNG and JPG

• Sub/Secondary Logo

  A secondary logo identifies the core elements of the primary logo and re-arranges them into an alternate layout to give you greater flexibility in logo placement. Delivered as: AI, EPS, PNG and JPG

• Monotone Logo

  A monotone logo is a copy of one of your other logo types, and converted to solid black or solid white. You may not always be in control of the background that your logo is being used on, but having monotone logo types means that you can alwasy ensure sufficient contract. Delivered as: AI, EPS, PNG and JPG

• Wordmark

  A wordmark is a text-only version of your logo that is incredibly useful for for use in short, wide spaces.They're stripped down simply to the written brand name, and are perfect for more serious documents such as CEs and invoices. Delivered as: AI, EPS, PNG and JPG

• Watermark

  Your watermark is a semi-transparent version of your logo, used as a signature or stamp on many of your online content. Delivered as: AI, EPS, PNG, JPG

• Submark and Favicon

  A submark and favicon take your creative logo and strip it down to the core elements - this allows us to make a simplified logo that can still be recognised at miniscule sizes - such as in the URL bar online. Delivered as: AI, EPS, PNG, JPG

• Primary Colour Palette

  A consistent use of colour is a vital element of an efficient brand; people recognise colour much quicker than they process text or graphics so a well defined and consistently applied colour palette is one of your strongest brand assets. Delivered within your Brand Guidelines PDF. Colours are identified as: CMYK, RGB and HEX.

• Secondary Colour Palette

  This is an extension of your primary colour palette. Delivered within your Brand Guidelines PDF. Colours are identified as: CMYK, RGB and HEX.

• Master Gradient

  We develop a master gradient that combines all of your primary colours. This is very on-trend, and useful for large backgrounds. Delivered as: AI, EPS, PNG and JPG

• Primary Gradients

  We define a set of gradients from your primary colour palette. These add a depth to your backgrounds and socials to insert character and work to build brand recognition amongst your audience. Delivered within your Brand Guidelines PDF. Colours are identified as: CMYK, RGB and HEX.

• Secondary Gradients

  The same as your primary gradients, except we utilise your secondary colour palette for more subtle, gentler gradients that are more suitable for use behind text-heavy items. Delivered within your Brand Guidelines PDF. Colours are identified as: CMYK, RGB and HEX.

• Colour Pairings

  We will develop a range of tested colour pairings that will always ensure minimum contrast (so your written content is always legible), whilst remaining aligned with your brands personality.

• Story and Purpose

  We will help you identity and define your brands story and purpose - this is a core pillar of your outward personality which will help your audience connect with -and embrace- your identity. Defined within your Brand Guideline PDF.

• Brand Voice and Promise

  We will help define your brand voice (how you come across on social media, through adverts and written content) and promise (your outward goals help you audience connect with your brand values). Defined within your Brand Guideline PDF.

• Mission and Vision Statements

  We help you identify and define what your brand stands for, what you want to achieve and what makes you different within your industry. These core pillars will help you shape your interactions with your audience and direct your media output. Delivered within your Brand Guidelines PDF

• Typography Package

  We will study your brand to identity and define three core fonts that you should use across all medias. Header Font (bold, authoritative) - This should be used for every title and heading, always contrast drastically with the background, and used to deliver punchy, important headers. Body Font (clean, legible) - 90% of your written copy will utilise this font, and it needs to be carefully chosen so it's easily legible, even at a small size, and looks clean and professional Accent Font (something with character) - This font should be used for quotes, call to actions, and anywhere you really need to draw attention to something. It needs to be carefully selected to showcase your brands personality.

• Custom Type Stamp

  We'll develop a digital stamp for you to use across packaging, social media, websites, branded documents, etc. This allows you to put a 'personal touch' on your content and acts as a signature. Delivered as: AI, EPS, PNG

• Branded Icon Set

  Every brand needs custom-built icons to help articulate long passages of text, increase navigation through content hierarchy and boost your communication. We'll build you a custom set of icons that compliment the rest of your brand identity and help your graphics sing. Deliverables: up to 10 icons in the following formats: AI, EPS & PNG.

• Brand Patterns

  We will develop patterns derived from your other brand assets to celebrate your character and personality. These are particularly useful to break up large backgrounds and subtly build recognition amongst your social posts and adverts.

• Branded Illustrations + Mascot

  We will develop illustrations for your brand to be used as visual aids to build recognition and customer loyalty. Delivered as: AI, EPS and PNG

• Product Packshots

  We will develop professional pack-shots of your products, edited in Photoshop to enhance the presentation and remove any blemishes from the photo. These will be resized to your specification so they're custom-built for your e-commerce chanels. Delivered as: PSD and JPG.

• Product Hero Images

  Hero images are an emerging e-commerce trend designed; they are simplified front-view photos of your product, reduced down to four factors: structure (bottle, bag, pouch), brand, variant and size. They have been developed by GS1 and adopted by major FMCG companies to enhance user experience whilst scrolling through e-commerce listings on small phone screens. They help you stand out and present consistent, easily identifiable and understood listings. Delivered as: PSD and JPG.

• Instagram Post Templates

  We will develop templates for your Instagram posts. Delivered as: TBC, depending on what you have available to use

• Mockups

  We will deliver branded digital mockups across a range of merchandise and media, tailored to your business and market.