What's included

• Kick Off & Discovery Brief

  We'll start by holding a kick off call. This is a chance for us to dive into your goals and aspirations in more detail, and build an understanding of what we need to learn to generate insight that will inform strategy development. The output of this stage is a discovery brief - a document outlining the questions we're looking to answer. This will determine which of the below discovery stages we need to go through, and in how much detail.

• Audience Research

  Employing a variety of tools from YouGov to analytics and CRM data we dive into your audience and donors - sparking insights that shape fundraising strategy, impactful campaigns and innovative products. Our audience research & segmentation process involves: • Building detailed audience segments and profiles, including demographics and motivations for support • Identifying creative tactics and messaging that prompt action • Selecting optimal channels and digital targeting parameters We also spotlight growth audiences – willing to support your cause with the right proposition!

• Market Research

  The not-for-profit sector and the giving landscape are ever changing. Stay at the forefront of fundraising in Australia and globally with our in-depth sector discoveries, market research, PESTLE’s and more. Our team pull out the insights that matter to your organisation and your cause - providing clear recommendations on how to maximise opportunities and minimise risk.

• Stakeholder Interviews

  If required, we will hold 1 hour long individual stakeholder interviews. The purpose of these is to extract insight and goals which may not be written down or found in data. It's also a great chance to understand your resources and capabilities - ensuring we develop an actionable strategy.

• Performance Analysis

  A comprehensive digital audit provides the foundation for growth. We assess your digital marketing footprint, from your website and CRM to paid advertising and email journeys- identifying strengths and pinpointing areas for improvement.

• Discovery Presentation

  We'll bring all of our findings across each of the above discovery pillars into one discovery document, which we will present back to you over a video call. At the end of the document we'll outline the key insights and recommendations which will inform the development of your integrated fundraising strategy.

• Integrated Fundraising Strategy

  The reason you're here! Integration creatively and across teams is key to success. By aligning teams under a unified goal and ensuring consistent messaging, we improve brand awareness, response rates and ultimately, fundraising income. We apply commercial and not-for-profit marketing best practice to develop integrated marketing & fundraising strategies that: • Align team goals, objectives, and resources • Set a unified north star goal with tailored strategies for each team • Ensure consistent messaging for clear brand identity • Drive brand awareness and engagement • Increase fundraising income

• Delivery

  This stage can take many shapes. It totally depends on the strategy, but can typically include: • Digital campaign management • Performance marketing optimisation • Conversion rate optimisation • Integrated campaign development • New product development