Creative Strategy by Julianna WoodlandCreative Strategy by Julianna Woodland
Creative Strategy Julianna Woodland
Cover image for Creative Strategy
A 1-month creative strategy intensive designed to rapidly clarify your brand positioning, develop a focused creative direction, and deliver a ready-to-execute campaign plan. You’ll walk away with research-driven insights, a clear messaging framework, sample creative assets, and an implementation roadmap to launch with confidence.

What's included

πŸ“ž 30-Min Discovery Call
Kick-off call to align on goals, priorities, audience focus, and any current challenges. This sets the foundation for the month-long sprint.
πŸ” Audience & Market Research Deep Dive
Fast-track competitive analysis, audience insights, and market trends to pinpoint where your brand can stand out and win attention.
πŸ’‘ 1 Creative Direction Concept
One strong, focused creative concept that guides brand visuals, tone, and storytelling for all campaigns β€” designed for quick execution.
πŸ—£οΈ Brand Positioning & Messaging Framework
Concise framework that defines your unique value proposition, key brand statements, and messaging pillars.
πŸ“– Emotional Storytelling Blueprint
A narrative structure for turning your brand’s mission and value into relatable, emotionally resonant content.
πŸ“… 1-Month Multi-Channel Campaign Plan
Tactical plan outlining priority channels, campaign themes, and posting cadence for the next 30 days.
πŸ—‚οΈ Content Calendar & Channel Recommendations
A detailed week-by-week content schedule with specific platform recommendations for maximum reach.
πŸ“ Creative Briefs for 2 Key Campaigns
Clear execution briefs for your top two priority campaigns, including objectives, creative direction, and content ideas.
🎨 2 Sample Collateral Mockups
Two sample pieces (social post, email, or ad) to visualize and refine the creative direction before full rollout.
πŸ““ Brand Voice & Visual Guidelines
A condensed style guide with tone of voice, core messaging rules, and visual identity essentials.
πŸ”„ 1 Round of Revisions on Major Deliverables
One focused revision round for key assets to ensure alignment and clarity.
🀝 Weekly Check-Ins (4 Total)
Short progress calls to review work, answer questions, and keep momentum high.
πŸš€ Final Handoff with Implementation Roadmap
All deliverables packaged with a step-by-step guide for implementing and scaling after the intensive ends.
Example work
Creative Strategy + Campaign Direction
Julianna's other services
Starting at$3,500
Duration4 weeks
Tags
AdSpy
Instagram
LinkedIn
Pinterest
Slack
Social Media Manager
Social Media Marketer
Social Media Strategist
Service provided by
Julianna Woodland New York, USA
10
Followers
Creative Strategy Julianna Woodland
Starting at$3,500
Duration4 weeks
Tags
AdSpy
Instagram
LinkedIn
Pinterest
Slack
Social Media Manager
Social Media Marketer
Social Media Strategist
Cover image for Creative Strategy
A 1-month creative strategy intensive designed to rapidly clarify your brand positioning, develop a focused creative direction, and deliver a ready-to-execute campaign plan. You’ll walk away with research-driven insights, a clear messaging framework, sample creative assets, and an implementation roadmap to launch with confidence.

What's included

πŸ“ž 30-Min Discovery Call
Kick-off call to align on goals, priorities, audience focus, and any current challenges. This sets the foundation for the month-long sprint.
πŸ” Audience & Market Research Deep Dive
Fast-track competitive analysis, audience insights, and market trends to pinpoint where your brand can stand out and win attention.
πŸ’‘ 1 Creative Direction Concept
One strong, focused creative concept that guides brand visuals, tone, and storytelling for all campaigns β€” designed for quick execution.
πŸ—£οΈ Brand Positioning & Messaging Framework
Concise framework that defines your unique value proposition, key brand statements, and messaging pillars.
πŸ“– Emotional Storytelling Blueprint
A narrative structure for turning your brand’s mission and value into relatable, emotionally resonant content.
πŸ“… 1-Month Multi-Channel Campaign Plan
Tactical plan outlining priority channels, campaign themes, and posting cadence for the next 30 days.
πŸ—‚οΈ Content Calendar & Channel Recommendations
A detailed week-by-week content schedule with specific platform recommendations for maximum reach.
πŸ“ Creative Briefs for 2 Key Campaigns
Clear execution briefs for your top two priority campaigns, including objectives, creative direction, and content ideas.
🎨 2 Sample Collateral Mockups
Two sample pieces (social post, email, or ad) to visualize and refine the creative direction before full rollout.
πŸ““ Brand Voice & Visual Guidelines
A condensed style guide with tone of voice, core messaging rules, and visual identity essentials.
πŸ”„ 1 Round of Revisions on Major Deliverables
One focused revision round for key assets to ensure alignment and clarity.
🀝 Weekly Check-Ins (4 Total)
Short progress calls to review work, answer questions, and keep momentum high.
πŸš€ Final Handoff with Implementation Roadmap
All deliverables packaged with a step-by-step guide for implementing and scaling after the intensive ends.
Example work
Creative Strategy + Campaign Direction
Julianna's other services
$3,500