Creative Strategy by Julianna WoodlandCreative Strategy by Julianna Woodland
Creative Strategy Julianna Woodland
Cover image for Creative Strategy
A 1-month creative strategy intensive designed to rapidly clarify your brand positioning, develop a focused creative direction, and deliver a ready-to-execute campaign plan. You’ll walk away with research-driven insights, a clear messaging framework, sample creative assets, and an implementation roadmap to launch with confidence.

What's included

πŸ“ž 30-Min Discovery Call
Kick-off call to align on goals, priorities, audience focus, and any current challenges. This sets the foundation for the month-long sprint.
πŸ” Audience & Market Research Deep Dive
Fast-track competitive analysis, audience insights, and market trends to pinpoint where your brand can stand out and win attention.
πŸ’‘ 1 Creative Direction Concept
One strong, focused creative concept that guides brand visuals, tone, and storytelling for all campaigns β€” designed for quick execution.
πŸ—£οΈ Brand Positioning & Messaging Framework
Concise framework that defines your unique value proposition, key brand statements, and messaging pillars.
πŸ“– Emotional Storytelling Blueprint
A narrative structure for turning your brand’s mission and value into relatable, emotionally resonant content.
πŸ“… 1-Month Multi-Channel Campaign Plan
Tactical plan outlining priority channels, campaign themes, and posting cadence for the next 30 days.
πŸ—‚οΈ Content Calendar & Channel Recommendations
A detailed week-by-week content schedule with specific platform recommendations for maximum reach.
πŸ“ Creative Briefs for 2 Key Campaigns
Clear execution briefs for your top two priority campaigns, including objectives, creative direction, and content ideas.
🎨 2 Sample Collateral Mockups
Two sample pieces (social post, email, or ad) to visualize and refine the creative direction before full rollout.
πŸ““ Brand Voice & Visual Guidelines
A condensed style guide with tone of voice, core messaging rules, and visual identity essentials.
πŸ”„ 1 Round of Revisions on Major Deliverables
One focused revision round for key assets to ensure alignment and clarity.
🀝 Weekly Check-Ins (4 Total)
Short progress calls to review work, answer questions, and keep momentum high.
πŸš€ Final Handoff with Implementation Roadmap
All deliverables packaged with a step-by-step guide for implementing and scaling after the intensive ends.
Example work
Creative Strategy + Campaign Direction
Starting at$3,500
Schedule a call
Duration4 weeks
Tags
AdSpy
Instagram
LinkedIn
Pinterest
Slack
Social Media Manager
Social Media Marketer
Social Media Strategist
Service provided by
Julianna Woodland New York, USA
9
Followers
Creative Strategy Julianna Woodland
Starting at$3,500
Schedule a call
Duration4 weeks
Tags
AdSpy
Instagram
LinkedIn
Pinterest
Slack
Social Media Manager
Social Media Marketer
Social Media Strategist
Cover image for Creative Strategy
A 1-month creative strategy intensive designed to rapidly clarify your brand positioning, develop a focused creative direction, and deliver a ready-to-execute campaign plan. You’ll walk away with research-driven insights, a clear messaging framework, sample creative assets, and an implementation roadmap to launch with confidence.

What's included

πŸ“ž 30-Min Discovery Call
Kick-off call to align on goals, priorities, audience focus, and any current challenges. This sets the foundation for the month-long sprint.
πŸ” Audience & Market Research Deep Dive
Fast-track competitive analysis, audience insights, and market trends to pinpoint where your brand can stand out and win attention.
πŸ’‘ 1 Creative Direction Concept
One strong, focused creative concept that guides brand visuals, tone, and storytelling for all campaigns β€” designed for quick execution.
πŸ—£οΈ Brand Positioning & Messaging Framework
Concise framework that defines your unique value proposition, key brand statements, and messaging pillars.
πŸ“– Emotional Storytelling Blueprint
A narrative structure for turning your brand’s mission and value into relatable, emotionally resonant content.
πŸ“… 1-Month Multi-Channel Campaign Plan
Tactical plan outlining priority channels, campaign themes, and posting cadence for the next 30 days.
πŸ—‚οΈ Content Calendar & Channel Recommendations
A detailed week-by-week content schedule with specific platform recommendations for maximum reach.
πŸ“ Creative Briefs for 2 Key Campaigns
Clear execution briefs for your top two priority campaigns, including objectives, creative direction, and content ideas.
🎨 2 Sample Collateral Mockups
Two sample pieces (social post, email, or ad) to visualize and refine the creative direction before full rollout.
πŸ““ Brand Voice & Visual Guidelines
A condensed style guide with tone of voice, core messaging rules, and visual identity essentials.
πŸ”„ 1 Round of Revisions on Major Deliverables
One focused revision round for key assets to ensure alignment and clarity.
🀝 Weekly Check-Ins (4 Total)
Short progress calls to review work, answer questions, and keep momentum high.
πŸš€ Final Handoff with Implementation Roadmap
All deliverables packaged with a step-by-step guide for implementing and scaling after the intensive ends.
Example work
Creative Strategy + Campaign Direction
$3,500