Visual Identity System - Logo, Colors, Typography, Brandbook by Luka IvanovicVisual Identity System - Logo, Colors, Typography, Brandbook by Luka Ivanovic
Visual Identity System - Logo, Colors, Typography, BrandbookLuka Ivanovic
Cover image for Visual Identity System - Logo, Colors, Typography, Brandbook

Brand Identity & Visual System

Your logo isn't your brand. It's one piece of a system.

Most growing businesses don't struggle because they have a bad logo. They struggle because every touchpoint looks like it was created by a different company. Sales presentations, social media, proposals, websites, marketing materials - everything feels disconnected.
I help businesses build a visual identity system that keeps every piece of communication consistent, recognizable, and easy to scale.
Instead of delivering just a logo, I create the visual foundation your team can confidently use for years.

Who this is for

This service is designed for companies that are:
Growing faster than their current branding.
Rebranding or repositioning.
Launching a new product or service.
Looking for a professional identity that builds trust.
Tired of inconsistent marketing materials.
Whether you're an established business or an ambitious startup, the goal is the same: create a brand that feels intentional and memorable across every platform.

What you'll receive

Every project is tailored to your business, but a typical brand identity includes:
Brand discovery workshop
Competitor and visual landscape research
Brand positioning summary
Creative direction & moodboards
Logo design
Typography system
Color palette
Graphic elements & visual language
Image and photography direction
Social media and marketing asset examples
Business card and stationery concepts
Brand Guidelines (PDF)
Organized source files and exports for print and digital
Everything is built as one connected system - not a collection of individual assets.

My process

1. Discovery

We begin by understanding your business, audience, competitors, and long-term goals. A strong visual identity starts with strategy, not aesthetics.

2. Creative Direction

Based on our research, I am developing a clear visual direction that aligns with your positioning. Every design decision has a reason behind it.

3. Identity Design

This is where the system comes together: logo, typography, colors, layouts, and supporting visual elements that work consistently across every touchpoint.

4. Applications & Brand Guidelines

Before delivery, the identity is tested on real-world applications such as websites, presentations, packaging, or social media. You'll receive practical brand guidelines that make implementation simple for your team or future designers.

Why work with me?

I'm not a large agency with layers of account managers.
You'll work directly with the designer creating your brand from start to finish. This allows for faster communication, better collaboration, and decisions that stay focused on your business goals.
My role isn't simply to make things look better - it's to build a visual system that helps your business appear more credible, professional, and consistent wherever customers encounter your brand.
A strong brand identity should make every future design decision easier. That's exactly what this service is built to do.
FAQs

Starting at$2,000
Duration5 weeks
Tags
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Luka Ivanovic Belgrade, Serbia
1
Followers
Visual Identity System - Logo, Colors, Typography, BrandbookLuka Ivanovic
Starting at$2,000
Duration5 weeks
Tags
Brand Designer
Brand Strategist
Logo Designer
Cover image for Visual Identity System - Logo, Colors, Typography, Brandbook

Brand Identity & Visual System

Your logo isn't your brand. It's one piece of a system.

Most growing businesses don't struggle because they have a bad logo. They struggle because every touchpoint looks like it was created by a different company. Sales presentations, social media, proposals, websites, marketing materials - everything feels disconnected.
I help businesses build a visual identity system that keeps every piece of communication consistent, recognizable, and easy to scale.
Instead of delivering just a logo, I create the visual foundation your team can confidently use for years.

Who this is for

This service is designed for companies that are:
Growing faster than their current branding.
Rebranding or repositioning.
Launching a new product or service.
Looking for a professional identity that builds trust.
Tired of inconsistent marketing materials.
Whether you're an established business or an ambitious startup, the goal is the same: create a brand that feels intentional and memorable across every platform.

What you'll receive

Every project is tailored to your business, but a typical brand identity includes:
Brand discovery workshop
Competitor and visual landscape research
Brand positioning summary
Creative direction & moodboards
Logo design
Typography system
Color palette
Graphic elements & visual language
Image and photography direction
Social media and marketing asset examples
Business card and stationery concepts
Brand Guidelines (PDF)
Organized source files and exports for print and digital
Everything is built as one connected system - not a collection of individual assets.

My process

1. Discovery

We begin by understanding your business, audience, competitors, and long-term goals. A strong visual identity starts with strategy, not aesthetics.

2. Creative Direction

Based on our research, I am developing a clear visual direction that aligns with your positioning. Every design decision has a reason behind it.

3. Identity Design

This is where the system comes together: logo, typography, colors, layouts, and supporting visual elements that work consistently across every touchpoint.

4. Applications & Brand Guidelines

Before delivery, the identity is tested on real-world applications such as websites, presentations, packaging, or social media. You'll receive practical brand guidelines that make implementation simple for your team or future designers.

Why work with me?

I'm not a large agency with layers of account managers.
You'll work directly with the designer creating your brand from start to finish. This allows for faster communication, better collaboration, and decisions that stay focused on your business goals.
My role isn't simply to make things look better - it's to build a visual system that helps your business appear more credible, professional, and consistent wherever customers encounter your brand.
A strong brand identity should make every future design decision easier. That's exactly what this service is built to do.
FAQs

$2,000