What's included

• Concept Sketches

  The first step would be to start sketching the logo concepts once I get a brief description of your brand, your brand values, and your brand goals. This would help ensure that I don't make any mistakes before I start designing visually.

• Primary Logo

  The main logo design that represents the brand. It includes the brand's name and any accompanying visual elements.

• Secondary Logo

  A variation of the primary logo that is used in specific contexts where the primary logo may not fit well. It maintains brand recognition but offers more flexibility.

• Logo Mark

  A standalone symbol or icon that represents the brand. This can be used in isolation without the brand name and is often used as a social media profile picture or as a favicon.

• Wordmark

  A stylized text-only version of the logo that focuses on the brand's name. This can be used when the full logo is too complex or when text is the primary focus.

• Brand Colors

  A set of colors that make up the brand's color palette. This includes primary, secondary, and accent colors, along with their corresponding hex codes or Pantone numbers.

• Typography

  A selection of fonts that are used consistently across all brand materials. This includes fonts for the logo, headings, and body text.

• Mockups

  To get a glimpse of what the logo would look like in real life, I will design multiple mockups. This is a perfect way to ensure that you don't waste your money.

• Logo Usage Guidelines

  A document that outlines how the logo should be used in different contexts. This includes rules for size, placement, and color variations to maintain brand consistency.