What's included

• Brand Strategy Document

  A document that outlines the brand's mission, vision, values, target audience, and positioning in the market. It serves as a guide for all branding efforts.

• Brand Mood Board

  A visual collage that represents the brand's aesthetic, including colors, typography, imagery, and overall style. It helps establish the visual direction for the brand.

• Logo Design

  The primary visual representation of the brand, including the logo mark, wordmark, and any accompanying visual elements. This is the core of the brand's visual identity.

• Brand Colors

  A cohesive color palette that reflects the brand's personality and resonates with its target audience. This includes primary, secondary, and accent colors.

• Typography Selection

  A curated selection of fonts that are used consistently across all brand materials. This includes fonts for the logo, headings, and body text.

• Brand Imagery Guidelines

  Guidelines for the types of imagery that should be used to represent the brand. This includes photography style, illustrations, and graphics.

• Brand Voice Guidelines

  Guidelines for the tone, style, and language used in all brand communications. This helps maintain a consistent brand voice across all channels.

• Stationery Design

  Designs for business cards, letterheads, envelopes, and other stationery items that feature the brand's visual identity. This helps establish brand consistency in printed materials.

• Brand Style Guide

  A comprehensive document that outlines all aspects of the brand's visual identity, including logo usage, color palette, typography, imagery guidelines, and brand voice. This serves as a reference for maintaining brand consistency across all touchpoints.