Luxury Branding for Fashion, Beauty & Lifestyle brandsUsman Tariq
I offer a complete brand identity design service delivered within 15 days structured around real-time collaboration and phased approvals. What sets me apart is my streamlined, feedback-driven process ensuring each stage
from discovery to delivery is shaped by your vision, with no time wasted on unnecessary revisions.
What's included
1. Brand Discovery & Strategy
A foundational phase focused on aligning creative direction with brand objectives.
• Brand positioning and competitor analysis
• Visual direction mood boards
•Target audience insights
• Brand personality and tone of voice definition
2. Logo Design
Development of a versatile logo system optimized for multiple use cases.
• Primary logo
• Secondary/alternate logo
• Brandmark/icon (if applicable)
• Clear space, scale, and minimum size guidance
• Logo misuse examples and protections
3. Color System
A refined, scalable color palette for digital and print consistency.
• Primary and secondary color breakdowns
• HEX, RGB, and CMYK values
• Color usage examples
4. Typography System
A hierarchy-driven typographic system to ensure consistency in brand communications.
• Heading, subheading, and body fonts
• Hierarchy and usage guidelines
• Web and print-safe font suggestions
5. Brand Elements & Art Direction
Development of visual assets to support brand storytelling.
• Supporting graphics or iconography
• Visual language Art Direction (line, shape, texture, or photo direction cues)
6.Brand Guidelines (PDF) plus Editable InDesign files
A professionally designed brand guidelines document to maintain brand integrity across internal and external applications.
• Logo usage and spacing
• Color palette and usage ratios
• Typography rules and best practices
• Visual elements and composition samples
• Sample applications and mockups
• Do’s and Don’ts
7. Final Asset Delivery
All final files will be delivered in a structured and accessible format.
• Vector files (AI, EPS, SVG), raster formats (PNG, JPG)
• PDF of the brand guidelines
• Web-optimized and print-ready versions
• Organized and labeled folders for ease of use
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Art Director
Brand Design
Brand Strategist
Service provided by
Usman Tariq Okara, Pakistan
- 5
- Followers
Luxury Branding for Fashion, Beauty & Lifestyle brandsUsman Tariq
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Art Director
Brand Design
Brand Strategist
I offer a complete brand identity design service delivered within 15 days structured around real-time collaboration and phased approvals. What sets me apart is my streamlined, feedback-driven process ensuring each stage
from discovery to delivery is shaped by your vision, with no time wasted on unnecessary revisions.
What's included
1. Brand Discovery & Strategy
A foundational phase focused on aligning creative direction with brand objectives.
• Brand positioning and competitor analysis
• Visual direction mood boards
•Target audience insights
• Brand personality and tone of voice definition
2. Logo Design
Development of a versatile logo system optimized for multiple use cases.
• Primary logo
• Secondary/alternate logo
• Brandmark/icon (if applicable)
• Clear space, scale, and minimum size guidance
• Logo misuse examples and protections
3. Color System
A refined, scalable color palette for digital and print consistency.
• Primary and secondary color breakdowns
• HEX, RGB, and CMYK values
• Color usage examples
4. Typography System
A hierarchy-driven typographic system to ensure consistency in brand communications.
• Heading, subheading, and body fonts
• Hierarchy and usage guidelines
• Web and print-safe font suggestions
5. Brand Elements & Art Direction
Development of visual assets to support brand storytelling.
• Supporting graphics or iconography
• Visual language Art Direction (line, shape, texture, or photo direction cues)
6.Brand Guidelines (PDF) plus Editable InDesign files
A professionally designed brand guidelines document to maintain brand integrity across internal and external applications.
• Logo usage and spacing
• Color palette and usage ratios
• Typography rules and best practices
• Visual elements and composition samples
• Sample applications and mockups
• Do’s and Don’ts
7. Final Asset Delivery
All final files will be delivered in a structured and accessible format.
• Vector files (AI, EPS, SVG), raster formats (PNG, JPG)
• PDF of the brand guidelines
• Web-optimized and print-ready versions
• Organized and labeled folders for ease of use
Contact for pricing