What's included

• 1. Brand Discovery & Strategy

  A foundational phase focused on aligning creative direction with brand objectives. • Brand positioning and competitor analysis • Visual direction mood boards •Target audience insights • Brand personality and tone of voice definition

• 2. Logo Design

  Development of a versatile logo system optimized for multiple use cases. • Primary logo • Secondary/alternate logo • Brandmark/icon (if applicable) • Clear space, scale, and minimum size guidance • Logo misuse examples and protections

• 3. Color System

  A refined, scalable color palette for digital and print consistency. • Primary and secondary color breakdowns • HEX, RGB, and CMYK values • Color usage examples

• 4. Typography System

  A hierarchy-driven typographic system to ensure consistency in brand communications. • Heading, subheading, and body fonts • Hierarchy and usage guidelines • Web and print-safe font suggestions

• 5. Brand Elements & Art Direction

  Development of visual assets to support brand storytelling. • Supporting graphics or iconography • Visual language Art Direction (line, shape, texture, or photo direction cues)

• 6.Brand Guidelines (PDF) plus Editable InDesign files

  A professionally designed brand guidelines document to maintain brand integrity across internal and external applications. • Logo usage and spacing • Color palette and usage ratios • Typography rules and best practices • Visual elements and composition samples • Sample applications and mockups • Do’s and Don’ts

• 7. Final Asset Delivery

  All final files will be delivered in a structured and accessible format. • Vector files (AI, EPS, SVG), raster formats (PNG, JPG) • PDF of the brand guidelines • Web-optimized and print-ready versions • Organized and labeled folders for ease of use