What's included

• Creative Direction (2-3 options to choose from)

  Each visual identity starts with the creation of a visual direction which starts with the development of a concept (read description). To make sure we're on the same page for the rest of the project, I'll present 2-3 possible directions for us to go in, and we'll decide on one based on your brand strategy.

• Logo Suite

  A few variations, from primary logo to secondary logo and submark to give you flexibility in different use cases. Depending on the brand strategy, a logo can be illustrated or a wordmark, or a combination of both.

• Type Suite

  A custom suite of typefaces/fonts that work with the rest of the visual identity. Font licenses are included in my pricing.

• Colour Palette

  A custom selection of colours for brand elements and photography. I don't just pull colours from a mood board but put a lot of thought into each shade. All colours will be tested for accessibility.

• Supporting Brand Elements

  A collection of custom patterns, icons, illustrations, etc.

• Brand Style Guide

  A complete PDF guide with all your brand elements and professional suggestions for future use.

• 2 Rounds of Revisions

  For each deliverable, you have 2 rounds of revisions included to make sure that we absolutely nail it (we barely ever need more than 1).