I design products that people actually use - not screens that look good in a portfolio and fall apart in production.

7+ years. 30+ shipped products. 12 startups from Seed to Series A. The most recent: SendIt at Arcana Network - a crypto payments product I designed that reached 500K+ users and 5M+ transactions by making blockchain invisible.

What I deliver: → User research and problem definition (so we build the right thing) → Information architecture and user flows → Wireframes and interaction design → High-fidelity UI in Figma → Interactive prototypes for testing and stakeholder buy-in → Design system and component library → Developer handoff — or I build it myself

I don't open Figma until I understand the problem. Every engagement starts with your users and your business goals. Then I design the simplest product that solves the real problem — not the most complex product that justifies a timeline.

I work best with founders and small product teams who need a senior design partner — someone who can own the entire design process end to end, think strategically, and ship fast.

Best for Seed to Series A startups, product teams without a senior designer, or founders redesigning a core experience that isn't converting.