Product Branding & Strategy

Top Independent

Blank Space Studio

(3)

Contact for pricing

About this service

Summary

Our Product-Based Branding service is tailored to create a compelling and cohesive identity for your product, ensuring it stands out in the market and resonates with your target audience.

Process

1. Discovery and Research:

Market Analysis: Conducting comprehensive research to understand market trends, consumer behavior, and competitor landscape.

Client Consultation: Engaging in discussions to grasp the client's vision, product goals, target audience, and unique selling points.

2. Strategy Development:

Brand Strategy Creation: Formulating a comprehensive brand strategy outlining the brand's mission, values, positioning, and messaging.

Visual Identity Planning: Defining visual elements such as logo concepts, color palettes, typography, and graphic styles.

3. Design Phase:

Logo and Visual Identity Creation: Crafting logo designs and establishing visual identity elements in alignment with the brand strategy.

Packaging and Collateral Design: Developing packaging designs, product collateral, and branded merchandise concepts.

4. Feedback and Revision:

Client Collaboration: Sharing initial designs for feedback and implementing necessary revisions based on client input.

Iterative Process: Iterating designs until they align perfectly with the client's vision and brand strategy.

5. Finalization and Implementation:

Approval and Finalization: Receiving final approval on branding elements and collaterals for implementation.

Creation of Digital Assets: Developing digital assets like social media graphics, advertising templates, and email designs.

6. Launch Preparation (if applicable):

Launch Campaign Planning: Crafting a strategy for the launch, including concepts for launch events and promotional activities.

Collateral for Launch: Creating specific collateral such as event banners, flyers, or digital advertisements.

7. Brand Guidelines Creation:

Documentation: Compiling comprehensive brand guidelines outlining all visual and messaging aspects for consistent brand representation.

Training (Optional): Providing guidance or training on adhering to brand guidelines for internal teams or stakeholders.

What's included

Brand Strategy Documentation:
Brand Discovery Report: Comprehensive insights into market analysis, target audience personas, competitor analysis, and market positioning. Brand Guidelines: A detailed document outlining brand mission, values, voice, tone, visual identity (logo, colors, typography), and brand messaging.
Logo Design and Variations
Primary Logo: The main emblem that represents the brand. Alternate Versions: Variations of the logo for different applications (e.g., monochrome, stacked, horizontal).
Visual Identity Elements
Color Palette: Defined colors used consistently across all branding materials. Typography Guidelines: Selection of fonts and their usage for headers, body text, etc. Graphic Elements: Illustrations, patterns, or visual motifs enhancing brand recognition.
Packaging Design
Primary Packaging: Design concepts for the product packaging aligned with the brand identity and product positioning. Secondary Packaging/Labels: Designs for additional packaging or labels, if applicable.
Product Collateral
Product Catalogs/Brochures: Designed materials showcasing the product range or specific offerings. Branded Merchandise: Design concepts for merchandise such as apparel, accessories, or promotional items.

Example projects

Coochie Branding & Packaging Design

BĀS Skincare Branding & Packaging design

Recommendations

(5.0)

Kika Carascossa

Client • Sep 25, 2024

Recommended

Kika recommends working with Blank

Karina Loboda

Client • Sep 21, 2024

Recommended

Karina recommends working with Blank

Laura Luna

Client • Sep 4, 2024

Recommended

Laura recommends working with Blank

Brittany Yang

Client • Jan 17, 2024

Recommended

I inquired with Ana for a rebrand and new website. Ana is personable and knowledgeable. Throughout the process, she indicated clear deadlines and was able to move the project along at an efficient pace. I was impressed with the branding strategy and elevated design her team was able to present. Ana was also responsive as I had a lot of questions- never having gone through a website rebrand before. Would recommend Ana and her team to anyone looking to elevate their brand.

Skills and tools

Brand Designer

Brand Strategist

Logo Designer