Product Branding & Strategy
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About this service
Summary
Our Product-Based Branding service is tailored to create a compelling and cohesive identity for your product, ensuring it stands out in the market and resonates with your target audience.
Process
1. Discovery and Research:
2. Strategy Development:
3. Design Phase:
4. Feedback and Revision:
5. Finalization and Implementation:
6. Launch Preparation (if applicable):
7. Brand Guidelines Creation:
What's included
Brand Strategy Documentation:
Brand Discovery Report: Comprehensive insights into market analysis, target audience personas, competitor analysis, and market positioning. Brand Guidelines: A detailed document outlining brand mission, values, voice, tone, visual identity (logo, colors, typography), and brand messaging.
Logo Design and Variations
Primary Logo: The main emblem that represents the brand. Alternate Versions: Variations of the logo for different applications (e.g., monochrome, stacked, horizontal).
Visual Identity Elements
Color Palette: Defined colors used consistently across all branding materials. Typography Guidelines: Selection of fonts and their usage for headers, body text, etc. Graphic Elements: Illustrations, patterns, or visual motifs enhancing brand recognition.
Packaging Design
Primary Packaging: Design concepts for the product packaging aligned with the brand identity and product positioning. Secondary Packaging/Labels: Designs for additional packaging or labels, if applicable.
Product Collateral
Product Catalogs/Brochures: Designed materials showcasing the product range or specific offerings. Branded Merchandise: Design concepts for merchandise such as apparel, accessories, or promotional items.
Example projects
Recommendations
(5.0)
Recommended
Laura recommends working with Ana
Recommended
I inquired with Ana for a rebrand and new website. Ana is personable and knowledgeable. Throughout the process, she indicated clear deadlines and was able to move the project along at an efficient pace. I was impressed with the branding strategy and elevated design her team was able to present. Ana was also responsive as I had a lot of questions- never having gone through a website rebrand before. Would recommend Ana and her team to anyone looking to elevate their brand.
Skills and tools
Industries
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