Product Branding & Strategy

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About this service

Summary

Our Product-Based Branding service is tailored to create a compelling and cohesive identity for your product, ensuring it stands out in the market and resonates with your target audience.

Process

1. Discovery and Research:

Market Analysis: Conducting comprehensive research to understand market trends, consumer behavior, and competitor landscape.

Client Consultation: Engaging in discussions to grasp the client's vision, product goals, target audience, and unique selling points.

2. Strategy Development:

Brand Strategy Creation: Formulating a comprehensive brand strategy outlining the brand's mission, values, positioning, and messaging.

Visual Identity Planning: Defining visual elements such as logo concepts, color palettes, typography, and graphic styles.

3. Design Phase:

Logo and Visual Identity Creation: Crafting logo designs and establishing visual identity elements in alignment with the brand strategy.

Packaging and Collateral Design: Developing packaging designs, product collateral, and branded merchandise concepts.

4. Feedback and Revision:

Client Collaboration: Sharing initial designs for feedback and implementing necessary revisions based on client input.

Iterative Process: Iterating designs until they align perfectly with the client's vision and brand strategy.

5. Finalization and Implementation:

Approval and Finalization: Receiving final approval on branding elements and collaterals for implementation.

Creation of Digital Assets: Developing digital assets like social media graphics, advertising templates, and email designs.

6. Launch Preparation (if applicable):

Launch Campaign Planning: Crafting a strategy for the launch, including concepts for launch events and promotional activities.

Collateral for Launch: Creating specific collateral such as event banners, flyers, or digital advertisements.

7. Brand Guidelines Creation:

Documentation: Compiling comprehensive brand guidelines outlining all visual and messaging aspects for consistent brand representation.

Training (Optional): Providing guidance or training on adhering to brand guidelines for internal teams or stakeholders.

What's included

  • Brand Strategy Documentation:

    Brand Discovery Report: Comprehensive insights into market analysis, target audience personas, competitor analysis, and market positioning. Brand Guidelines: A detailed document outlining brand mission, values, voice, tone, visual identity (logo, colors, typography), and brand messaging.

  • Logo Design and Variations

    Primary Logo: The main emblem that represents the brand. Alternate Versions: Variations of the logo for different applications (e.g., monochrome, stacked, horizontal).

  • Visual Identity Elements

    Color Palette: Defined colors used consistently across all branding materials. Typography Guidelines: Selection of fonts and their usage for headers, body text, etc. Graphic Elements: Illustrations, patterns, or visual motifs enhancing brand recognition.

  • Packaging Design

    Primary Packaging: Design concepts for the product packaging aligned with the brand identity and product positioning. Secondary Packaging/Labels: Designs for additional packaging or labels, if applicable.

  • Product Collateral

    Product Catalogs/Brochures: Designed materials showcasing the product range or specific offerings. Branded Merchandise: Design concepts for merchandise such as apparel, accessories, or promotional items.

Recommendations

(5.0)

Kika Carascossa

Client • Sep 25, 2024

Kika recommends working with Blank

Karina Loboda

Client • Sep 21, 2024

Karina recommends working with Blank

Laura Luna

Client • Sep 4, 2024

Laura recommends working with Blank

Brittany Yang

Client • Jan 17, 2024

I inquired with Ana for a rebrand and new website. Ana is personable and knowledgeable. Throughout the process, she indicated clear deadlines and was able to move the project along at an efficient pace. I was impressed with the branding strategy and elevated design her team was able to present. Ana was also responsive as I had a lot of questions- never having gone through a website rebrand before. Would recommend Ana and her team to anyone looking to elevate their brand.


Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Industries

E-Commerce

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