Start-Up Branding
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About this service
Summary
Our comprehensive branding package offers a tailored suite of design solutions to elevate and solidify your brand’s visual identity. From crafting a versatile Logo Suite and outlining a Visual Brand Strategy to creating stationery designs, defining a Color Palette, selecting a Typography Suite, and facilitating collaborative Coaching Calls, our service is designed to empower your brand's presence. With two rounds of meticulous revisions, we ensure that every deliverable aligns seamlessly with your brand's ethos, resonates with your audience, and establishes a consistent and impactful brand image across various platforms.
Process
1. Discovery Phase:
Consultation: We initiate with a thorough discussion to understand your brand, its values, goals, and target audience.
Research: Conducting market analysis and competitor research to identify opportunities and create a unique brand positioning.
2. Conceptualization:
Visual Brainstorming: Generating initial concepts for the Logo Suite, Color Palette, and Typography Suite.
Strategy Development: Crafting a Visual Brand Strategy tailored to your brand’s personality and objectives.
3. Design & Development:
Logo Creation: Developing primary and secondary logos alongside a distinctive Brand Icon.
Stationery & Visual Elements: Designing stationery items and additional visual elements in line with the brand strategy.
Color & Typography Selection: Curating a cohesive Color Palette and Typography Suite to reinforce brand identity.
4. Collaboration & Refinement:
Coaching Call: A collaborative session to review and align the designs with your brand vision.
Revision Rounds: Two comprehensive rounds of revisions based on your feedback to perfect the deliverables.
5. Finalization & Delivery:
Final Approval: Ensuring all elements meet your satisfaction and brand standards.
Delivery of Assets: Providing the finalized Logo Suite, Visual Brand Strategy, Stationery Designs, and other agreed-upon assets in various formats for seamless integration across platforms.
6. Ongoing Support (Optional):
Guidance & Support: Offering continued assistance and guidance for implementing the brand elements effectively in your marketing endeavors.
This process is structured to ensure a collaborative, iterative, and tailored approach to create a strong and cohesive visual identity that authentically represents your brand.
FAQs
What is a Visual Brand Strategy, and why is it important?
A Visual Brand Strategy is a plan that outlines how your brand will visually communicate with its audience. It includes design elements, imagery, and styles to ensure consistent brand representation. It’s crucial as it helps in creating a cohesive and recognizable brand identity across various platforms, fostering brand loyalty and recognition.
How many revisions are included in the process?
Our service includes two rounds of comprehensive revisions. These revisions are essential to ensure that the designs align perfectly with your brand’s vision and expectations.
Will I receive the editable files for the designs?
Will I receive the editable files for the designs? Yes, along with the final deliverables, you’ll receive editable files for the designs in various formats, allowing for future adjustments and usage across different platforms.
Can I use the branding elements for both digital and print purposes?
Absolutely! The branding elements provided are versatile and can be used for both digital and print purposes. We ensure that the designs are adaptable across various mediums for maximum impact.
How long does the entire branding process typically take?
The duration can vary based on the complexity of the project and the collaboration process. Generally, it takes between 3 to 5 weeks from the initial consultation to the final delivery of assets.
What if I want additional design elements or services beyond the package?
We're flexible and open to discussing additional design needs. We can tailor our services to accommodate any extra requirements you might have beyond the standard package.
How do you ensure that the branding aligns with our brand’s values and goals?
We kickstart the process with a detailed consultation to understand your brand, its objectives, and target audience. We collaborate closely throughout the process, conducting feedback sessions and a Coaching Call to ensure that our designs resonate with your brand’s ethos and goals.
What's included
Brand Strategy
A comprehensive plan outlining visual elements, such as imagery, design styles, and thematic representations, to consistently convey your brand's identity and message. The Visual Brand Strategy acts as a blueprint, guiding the design choices to maintain brand coherence and resonance across all marketing collateral and communication channels.
Logotype & Variations
Primary Logo: The main emblem representing your brand. Secondary Logo: An alternative version of the primary logo for versatile use. Brand Icon: A distinctive icon or symbol associated with your brand for added recognition and flexibility in branding applications. Explanation: The Logo Suite offers a range of options to ensure brand recognition across various platforms and contexts. The Primary Logo serves as the core identifier, while the Secondary Logo and Brand Icon provide adaptability and versatility in different marketing materials.
3 Stationery Designs
3 Stationery Designs: Custom-designed stationery templates (e.g., business cards, letterheads, envelopes) reflecting the brand's visual identity and ensuring consistency in brand representation across printed materials. The Stationery Designs reinforce brand presence in physical communications, leaving a lasting impression on clients, partners, and stakeholders.
Color Palette
A carefully curated selection of colors reflecting the brand’s personality and creating a cohesive visual identity. The Color Palette establishes the brand’s aesthetic, providing guidelines for color usage across various media to maintain consistency and brand recognition.
Typography Suite:
Selection and recommendation of fonts that align with the brand’s tone, ensuring consistency and readability across different platforms. The Typography Suite defines the brand's voice and ensures uniformity in written communication, enhancing brand recognition and professionalism.
Brand Guidelines
Final Brand Guidelines in PDF format
Editable Files
- PNG - JPG - SVG - PDF
2 Rounds of Revision
Opportunities for review and refinement of the design deliverables based on feedback, allowing for adjustments to meet your brand's specific requirements. The Rounds of Revision enable fine-tuning and perfecting the deliverables, ensuring they meet your expectations and align with your brand's identity and objectives.
Recommendations
(5.0)
Client • Sep 25, 2024
Recommended
Kika recommends working with Blank
Client • Sep 21, 2024
Recommended
Karina recommends working with Blank
Client • Sep 4, 2024
Recommended
Laura recommends working with Blank
Client • Jan 17, 2024
Recommended
I inquired with Ana for a rebrand and new website. Ana is personable and knowledgeable. Throughout the process, she indicated clear deadlines and was able to move the project along at an efficient pace. I was impressed with the branding strategy and elevated design her team was able to present. Ana was also responsive as I had a lot of questions- never having gone through a website rebrand before. Would recommend Ana and her team to anyone looking to elevate their brand.
Skills and tools
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