What's included

• Landing Page or Home Page Copy

  Copy that showcases the product's unique benefits and value props to drive conversions.

• Buyer Personas/User Profiles

  In-depth profiles detailing the target customer's demographics, behaviors, pain points, motivations, etc. Used to guide messaging, positioning, and content development.

• Value Prop and Messaging Framework

  Concise statements articulating the key benefits and differentiation of the product/service. Often includes unique selling points and quantified value. Comprehensive guide outlining the core messaging, positioning, and talking points for the product. Includes value propositions, key features, competitive advantages, and proof points.

• Product Launch Plan

  Detailed strategy and timeline for introducing a new product to the market. Covers marketing campaigns, sales enablement, customer education, and go-to-market activities.