Strategic Brand Identity :: From Strategy to Visual Impact

Pro

Top Independent

Emmanuel Cagossi

Starting at

2,850

About this service

Summary

This is more than just a logo — it’s a complete strategic brand identity system designed to help your business make a lasting impact.

If you’re a founder, startup, or growing business ready to invest in branding with purpose, this package gives you everything you need: a strategy-driven foundation, a distinctive logo suite, brand elements tailored to your audience, and visual consistency across every touchpoint.

We’ll collaborate closely from day one — I’ll guide you through a proven process that balances strategic thinking with creative execution.

The result? A brand that not only looks good but communicates clearly, resonates deeply, and feels uniquely yours.

Whether you are launching something new or preparing to scale, this service sets you up for long-term growth.

Process

Step 1 — Onboarding

You’ll complete a brand questionnaire and share any reference material or brand ideas.

Step 2 — Brand Strategy

I’ll analyze your answers, research your market, and craft a full strategy to position your brand clearly and competitively.

Step 3 — Creative Direction

I’ll present 2–3 moodboards based on our strategy. You’ll select the direction that resonates most, and we’ll move forward from there.

Step 4 — Identity Design

I’ll develop one comprehensive brand concept based on the selected direction, including logo suite, colors, and typography.

Step 5 — Refinement & Mockups

We’ll walk through up to 2 revision rounds to polish each element. I’ll also present branded mockups so you can see your identity in context.

Step 6 — Guidelines & Delivery

You’ll receive a complete brand guideline PDF + all logo files, color codes, typography specs, icons/patterns, and mockups — organized and ready to use.

FAQs

What’s included in this service?
You get a full brand strategy, creative direction, one brand concept, a complete logo suite, custom icons or patterns, brand applications, and a detailed PDF brand guideline.
Why do you only offer one brand concept?
Because it’s built from strategy, aligned with your input, and refined through collaboration. This approach ensures focus, clarity, and results — while still allowing up to 2 revisions per deliverable.
Can I get packaging or social templates too?
Yes! These are available as add-ons. Let’s chat and I’ll customize a package for you.
What formats do I receive?
Your files will come in PDF, AI, SVG, PNG, and JPG formats — ready for both digital and print use.
How long does the process take?
On average, the process takes about 4-6 weeks depending on the complexity and your response time.
Can we work together across time zones?
Absolutely. I work with clients worldwide and always accommodate schedules for calls, feedback, and deliveries.

What's included

🔍 Brand Questionnaire
A thoughtful questionnaire designed to uncover your brand’s values, audience, goals, and tone — forming the foundation for all strategic and creative decisions.
🧭 Brand Strategy
A comprehensive strategy document based on your responses and my market research. This includes brand purpose, positioning, audience personas, competitor insights, and brand voice definition — everything your brand needs to stand out with intention.
🎨 Creative Direction
Two to three moodboards exploring potential visual routes. You’ll choose the one that best captures your vision, and we’ll use that as the foundation for your visual identity.
✒️ Full Logo Suite
A complete logo set designed for versatility and consistency, including: • Primary Logo • Secondary Logo • Submark or Icon • Favicon Delivered in multiple formats (AI, EPS, SVG, PNG, JPG) for web and print.
🎨 Color Palette
A cohesive and intentional color system (primary, secondary, accents, neutrals) selected to reflect your brand’s emotional tone and improve recognition.
🧠 Typography System
Two font pairings selected to ensure hierarchy, readability, and brand personality — one for headings, one for body copy.
✨ Custom Icons or Patterns
A small set of bespoke icons or brand patterns (up to 3 elements) to add personality and flexibility across digital and print touchpoints.
📐 Brand Application + Mockups
Real-world mockups showing your brand in action — business cards, packaging, website elements, or social templates — so you can see how everything works together.
📘 Brand Guidelines
A 20+ page PDF brand guide with detailed instructions on logo usage, color codes, typography rules, and examples — ensuring your brand stays consistent as it grows.
🔁 Revisions
Includes 2 rounds of revisions per deliverable to fine-tune your brand identity. Additional changes can be quoted if needed.

Example projects

Lijo Gin :: Branding & Packaging Identity

Vitalia | Logo & Brand Identity

Be Proactive Group :: Logo + Brand Identity

Recommendations

(5.0)

Fernando D´Amico • Duxio

Client • Jun 2, 2025

Recommended

Working with Emma was smoother than a Notion dashboard at 2am with lo-fi beats in the background. From wireframes to final launch, he translated our chaos into clarity like some kind of digital wizard. Quick responses, smart decisions, and a great vibe made everything flow. If building a website could always be this fun and easy, we’d launch a new one every week. Emma, you're part of the Duxio lore now.

Juan Nicolás Pagliaccio

Client • Feb 15, 2024

Recommended

I had the pleasure of working with Emmanuel on a recent branding project, and I couldn't be happier with the results. They were tasked with creating a new logo and brand manual for Lijo Gin, and the outcome truly exceeded my expectations. From the very beginning, Emmanuel and Molamol Studio demonstrated a deep understanding of the project's objectives and a keen sense pf creativity. I am truly grateful for Emmanuel's dedication and expertise in bringing our brand to life.