Strategic Brand Identity :: From Strategy to Visual ImpactEmmanuel Cagossi
This is more than just a logo — it’s a complete strategic brand identity system designed to help your business make a lasting impact.
If you’re a founder, startup, or growing business ready to invest in branding with purpose, this package gives you everything you need: a strategy-driven foundation, a distinctive logo suite, brand elements tailored to your audience, and visual consistency across every touchpoint.
We’ll collaborate closely from day one — I’ll guide you through a proven process that balances strategic thinking with creative execution.
The result? A brand that not only looks good but communicates clearly, resonates deeply, and feels uniquely yours.
Whether you are launching something new or preparing to scale, this service sets you up for long-term growth.
What's included
🔍 Brand Questionnaire
A thoughtful questionnaire designed to uncover your brand’s values, audience, goals, and tone — forming the foundation for all strategic and creative decisions.
🧭 Brand Strategy
A comprehensive strategy document based on your responses and my market research. This includes brand purpose, positioning, audience personas, competitor insights, and brand voice definition — everything your brand needs to stand out with intention.
🎨 Creative Direction
Two to three moodboards exploring potential visual routes. You’ll choose the one that best captures your vision, and we’ll use that as the foundation for your visual identity.
✒️ Full Logo Suite
A complete logo set designed for versatility and consistency, including:
• Primary Logo
• Secondary Logo
• Submark or Icon
• Favicon
Delivered in multiple formats (AI, EPS, SVG, PNG, JPG) for web and print.
🎨 Color Palette
A cohesive and intentional color system (primary, secondary, accents, neutrals) selected to reflect your brand’s emotional tone and improve recognition.
🧠 Typography System
Two font pairings selected to ensure hierarchy, readability, and brand personality — one for headings, one for body copy.
✨ Custom Icons or Patterns
A small set of bespoke icons or brand patterns (up to 3 elements) to add personality and flexibility across digital and print touchpoints.
📐 Brand Application + Mockups
Real-world mockups showing your brand in action — business cards, packaging, website elements, or social templates — so you can see how everything works together.
📘 Brand Guidelines
A 20+ page PDF brand guide with detailed instructions on logo usage, color codes, typography rules, and examples — ensuring your brand stays consistent as it grows.
🔁 Revisions
Includes 2 rounds of revisions per deliverable to fine-tune your brand identity. Additional changes can be quoted if needed.
FAQs
You get a full brand strategy, creative direction, one brand concept, a complete logo suite, custom icons or patterns, brand applications, and a detailed PDF brand guideline.
Because it’s built from strategy, aligned with your input, and refined through collaboration. This approach ensures focus, clarity, and results — while still allowing up to 2 revisions per deliverable.
Yes! These are available as add-ons. Let’s chat and I’ll customize a package for you.
Your files will come in PDF, AI, SVG, PNG, and JPG formats — ready for both digital and print use.
On average, the process takes about 4-6 weeks depending on the complexity and your response time.
Absolutely. I work with clients worldwide and always accommodate schedules for calls, feedback, and deliveries.
Example work
Starting at$2,850
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Emmanuel Cagossi Buenos Aires, Argentina
- $1k+
- Earned
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- Paid projects
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Strategic Brand Identity :: From Strategy to Visual ImpactEmmanuel Cagossi
Starting at$2,850
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
This is more than just a logo — it’s a complete strategic brand identity system designed to help your business make a lasting impact.
If you’re a founder, startup, or growing business ready to invest in branding with purpose, this package gives you everything you need: a strategy-driven foundation, a distinctive logo suite, brand elements tailored to your audience, and visual consistency across every touchpoint.
We’ll collaborate closely from day one — I’ll guide you through a proven process that balances strategic thinking with creative execution.
The result? A brand that not only looks good but communicates clearly, resonates deeply, and feels uniquely yours.
Whether you are launching something new or preparing to scale, this service sets you up for long-term growth.
What's included
🔍 Brand Questionnaire
A thoughtful questionnaire designed to uncover your brand’s values, audience, goals, and tone — forming the foundation for all strategic and creative decisions.
🧭 Brand Strategy
A comprehensive strategy document based on your responses and my market research. This includes brand purpose, positioning, audience personas, competitor insights, and brand voice definition — everything your brand needs to stand out with intention.
🎨 Creative Direction
Two to three moodboards exploring potential visual routes. You’ll choose the one that best captures your vision, and we’ll use that as the foundation for your visual identity.
✒️ Full Logo Suite
A complete logo set designed for versatility and consistency, including:
• Primary Logo
• Secondary Logo
• Submark or Icon
• Favicon
Delivered in multiple formats (AI, EPS, SVG, PNG, JPG) for web and print.
🎨 Color Palette
A cohesive and intentional color system (primary, secondary, accents, neutrals) selected to reflect your brand’s emotional tone and improve recognition.
🧠 Typography System
Two font pairings selected to ensure hierarchy, readability, and brand personality — one for headings, one for body copy.
✨ Custom Icons or Patterns
A small set of bespoke icons or brand patterns (up to 3 elements) to add personality and flexibility across digital and print touchpoints.
📐 Brand Application + Mockups
Real-world mockups showing your brand in action — business cards, packaging, website elements, or social templates — so you can see how everything works together.
📘 Brand Guidelines
A 20+ page PDF brand guide with detailed instructions on logo usage, color codes, typography rules, and examples — ensuring your brand stays consistent as it grows.
🔁 Revisions
Includes 2 rounds of revisions per deliverable to fine-tune your brand identity. Additional changes can be quoted if needed.
FAQs
You get a full brand strategy, creative direction, one brand concept, a complete logo suite, custom icons or patterns, brand applications, and a detailed PDF brand guideline.
Because it’s built from strategy, aligned with your input, and refined through collaboration. This approach ensures focus, clarity, and results — while still allowing up to 2 revisions per deliverable.
Yes! These are available as add-ons. Let’s chat and I’ll customize a package for you.
Your files will come in PDF, AI, SVG, PNG, and JPG formats — ready for both digital and print use.
On average, the process takes about 4-6 weeks depending on the complexity and your response time.
Absolutely. I work with clients worldwide and always accommodate schedules for calls, feedback, and deliveries.
Example work
$2,850