I design packaging that gives the product presence while making sense as part of the wider brand — balancing visual impact, information, functionality, and the realities of production.

Whether you’re launching a new product, redesigning an existing one, or building a system across multiple SKUs, I’ll develop a packaging direction with enough character to be recognised and enough structure to grow.

A focused visual direction based on the brand, product, audience and competitive landscape — establishing how the packaging should look, feel and communicate.

Design of the agreed packaging format, bringing together brand elements, typography, colour, hierarchy and required product information into a cohesive final concept.

Where multiple products or variants are involved, a scalable visual system that keeps the range recognisable while making individual SKUs easy to distinguish.

Final artwork prepared to the supplied printer specifications and dielines, with files organised for production.

Selected mockups showing the final packaging in context for presentation, launch or marketing use.