Brand Strategy & Creative DirectionIvana Tomic
Before deciding what a brand should look like, it helps to know what it has to say.
This is a focused strategy and creative direction engagement for businesses that need clarity before moving into design — whether you’re building something new, repositioning an existing brand, or simply know the current direction isn’t quite right.
Together, we’ll define the thinking behind the brand, identify what makes it worth paying attention to, and translate that into a clear creative direction that can guide the identity and everything that comes after it.
What's included
Brand Discovery
A structured discovery process to understand the business, its ambitions, audience, competitive context, and the problems the brand needs to solve.
Positioning & Brand Foundation
A clear definition of the brand’s positioning, ambition, audience, personality and the principles that should guide future decisions.
Messaging Direction
The foundations of how the brand should communicate — including its key message, tone of voice and the ideas it should consistently reinforce.
Creative Direction
A defined visual territory translating the strategy into an aesthetic point of view, including references, typography, colour, imagery and overall visual character.
Strategic & Creative Direction Document
A considered document bringing the strategy and creative direction together into one clear reference point for the next stage of the brand.
This service defines the direction. Brand identity design and execution can follow as a separate engagement.
FAQs
Contact for pricing
Duration1 day
Tags
Adobe Illustrator
Adobe InDesign
Brand Designer
Brand Strategist
Creative Director
Graphic Designer
Art Director
Service provided by
Ivana Tomic Helsinki, Finland
- $1k+
- Earned
- 2
- Paid projects
- 4.07
- Rating
- 32
- Followers
Brand Strategy & Creative DirectionIvana Tomic
Contact for pricing
Duration1 day
Tags
Adobe Illustrator
Adobe InDesign
Brand Designer
Brand Strategist
Creative Director
Graphic Designer
Art Director
Before deciding what a brand should look like, it helps to know what it has to say.
This is a focused strategy and creative direction engagement for businesses that need clarity before moving into design — whether you’re building something new, repositioning an existing brand, or simply know the current direction isn’t quite right.
Together, we’ll define the thinking behind the brand, identify what makes it worth paying attention to, and translate that into a clear creative direction that can guide the identity and everything that comes after it.
What's included
Brand Discovery
A structured discovery process to understand the business, its ambitions, audience, competitive context, and the problems the brand needs to solve.
Positioning & Brand Foundation
A clear definition of the brand’s positioning, ambition, audience, personality and the principles that should guide future decisions.
Messaging Direction
The foundations of how the brand should communicate — including its key message, tone of voice and the ideas it should consistently reinforce.
Creative Direction
A defined visual territory translating the strategy into an aesthetic point of view, including references, typography, colour, imagery and overall visual character.
Strategic & Creative Direction Document
A considered document bringing the strategy and creative direction together into one clear reference point for the next stage of the brand.
This service defines the direction. Brand identity design and execution can follow as a separate engagement.
FAQs
Contact for pricing