Brand Strategy & Identity DesignAnna Kulikova
I offer brand strategy and identity design that blends deep audience insight with emotional storytelling, so your brand doesn't just look good, it feels right to the people you're trying to reach. I translate abstract ideas into clear, compelling concepts that stand out in crowded markets and resonate on a gut level.
What's included
Brand Strategy Foundation
1. Mission, Vision, and Core Values. 2. Brand Personality and Tone of Voice. 3. Customer Personas / Audience Profiles 4. Competitive Landscape & Differentiation Analysis
Positioning & Messaging
1. Unique Value Proposition. 2. Key Brand Message Framework (Tagline, Supporting Statements). 3. Storytelling Direction or Brand Narrative. 4. Brand Metaphor (if applicable)
Visual Identity Package
1. Custom Logo Design (Primary + Variations). 2. Typography & Color Palette. 3. Moodboard & Art Direction. 4. Brand Assets & Motifs (e.g. patterns, icons). 5. Brand Style Guide (PDF)
File Formats Provided
1. Logo files in SVG, PNG, PDF. 2. Visual guide in PDF format. 3. Optional: Editable Figma file for handoff
Optional add-ons available:
1. Website Copy. 2. Framer-Ready Landing Page. 3. Naming Consultation
Anna's other services
Starting at$1,000
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Logo Designer
Service provided by
Anna Kulikova proGeorgia
- 3
- Paid projects
- 4.83
- Rating
- 21
- Followers
Brand Strategy & Identity DesignAnna Kulikova
Starting at$1,000
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Logo Designer
I offer brand strategy and identity design that blends deep audience insight with emotional storytelling, so your brand doesn't just look good, it feels right to the people you're trying to reach. I translate abstract ideas into clear, compelling concepts that stand out in crowded markets and resonate on a gut level.
What's included
Brand Strategy Foundation
1. Mission, Vision, and Core Values. 2. Brand Personality and Tone of Voice. 3. Customer Personas / Audience Profiles 4. Competitive Landscape & Differentiation Analysis
Positioning & Messaging
1. Unique Value Proposition. 2. Key Brand Message Framework (Tagline, Supporting Statements). 3. Storytelling Direction or Brand Narrative. 4. Brand Metaphor (if applicable)
Visual Identity Package
1. Custom Logo Design (Primary + Variations). 2. Typography & Color Palette. 3. Moodboard & Art Direction. 4. Brand Assets & Motifs (e.g. patterns, icons). 5. Brand Style Guide (PDF)
File Formats Provided
1. Logo files in SVG, PNG, PDF. 2. Visual guide in PDF format. 3. Optional: Editable Figma file for handoff
Optional add-ons available:
1. Website Copy. 2. Framer-Ready Landing Page. 3. Naming Consultation
Anna's other services
$1,000