Brand Strategy & Identity Design

Pro

Anna Kulikova

Starting at

$

1,000

About this service

Summary

I offer brand strategy and identity design that blends deep audience insight with emotional storytelling, so your brand doesn't just look good, it feels right to the people you're trying to reach. I translate abstract ideas into clear, compelling concepts that stand out in crowded markets and resonate on a gut level.

What's included

  • Brand Strategy Foundation

    1. Mission, Vision, and Core Values. 2. Brand Personality and Tone of Voice. 3. Customer Personas / Audience Profiles 4. Competitive Landscape & Differentiation Analysis

  • Positioning & Messaging

    1. Unique Value Proposition. 2. Key Brand Message Framework (Tagline, Supporting Statements). 3. Storytelling Direction or Brand Narrative. 4. Brand Metaphor (if applicable)

  • Visual Identity Package

    1. Custom Logo Design (Primary + Variations). 2. Typography & Color Palette. 3. Moodboard & Art Direction. 4. Brand Assets & Motifs (e.g. patterns, icons). 5. Brand Style Guide (PDF)

  • File Formats Provided

    1. Logo files in SVG, PNG, PDF. 2. Visual guide in PDF format. 3. Optional: Editable Figma file for handoff

  • Optional add-ons available:

    1. Website Copy. 2. Framer-Ready Landing Page. 3. Naming Consultation

Example projects

Brand Concept & Identity for AME – Signature Confectionery

Recommendations

(4.9)

Recommended

I've been working with Anna regularly and couldn’t be happier. She understands the brief quickly, delivers clean and user-friendly designs, and always meets deadlines. A reliable, professional partner who adds real value to every project.

Elena Biriukova

Client • Feb 6, 2025

Recommended

I was stuck customizing my Framer template, but Anna made it effortless. She updated everything—logos, fonts, colors—and now my site looks polished and on-brand. No more design stress—just a site I love. Highly recommend working with her!

Duration

1 week

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

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