UX Strategy & Leadership
Starting at
$
140
/hrAbout this service
Summary
Creating a product that people love involves having a solid plan. I'm here to help you develop strong strategies and visions that match your business goals. Whether it's defining user segments, mapping holistic user journeys, identifying key touchpoints, or fostering a user-centric mindset within your organization, I'm your guide. I'll assist in building a robust UX strategy for your product and help you develop UX processes, culture, and teams. Drawing from my experience leading diverse teams, including agencies, freelancers, and in-house designers and researchers, I'm equipped to drive success and innovation at every step.
What's included
UX Strategy
A comprehensive document outlining the step-by-step plan to align the product's user experience with your business objectives. This roadmap will detail user segmentation, journey mapping, and key UX initiatives to ensure a cohesive strategy that promotes user satisfaction and business growth.
User Segmentation
A detailed analysis categorizing your target audience into distinct segments based on behavior, needs, and goals. This deliverable helps in understanding your users better, enabling tailored strategies that resonate with each group effectively.
User Journey Maps
Visually detailed maps that capture the end-to-end experience of different user segments interacting with your product. These maps identify key touchpoints and opportunities for enhancing the user experience, ensuring every aspect of the journey is user-centric.
UX Maturity Assessment
An evaluative report assessing your organization's current UX processes, culture, and capabilities. This deliverable includes recommendations for advancing UX maturity, fostering a user-centric mindset, and building efficient UX teams and processes.
Recommendations
(5.0)
Client • May 28, 2024
Recommended
Natalia has a unique ability to dive deep into product challenges and transform these into strategic roadmaps. She has always been a promoter of user insights and has a vast experience in using these to make customer centric design decisions. In addition, Natalia also brings a positive energy to the room and fosters a collaborative and relaxed work environment within the team. It was a pleasure working with Natalia and I would recommend her to any looking for a seasoned UX designer and lead.
Client • May 27, 2024
Recommended
Natalia is an outstanding design leader and mentor, excelling in user-centred design, product development, and UX strategy. Over six years, I've seen her sharp analytical skills and positive energy solve problems and inspire teams. Her profound empathy, composure under pressure, and ability to steer teams make her invaluable. If you get the chance to work with Natalia, take it—her talent, leadership, and remarkable spirit are exceptional assets.
Client • May 21, 2024
Recommended
I had the pleasure to work side by side with Natalia on many core product features in a cross-functional product team. She faced every challenge with a can-do attitude that influenced the whole team. Her understanding of the user and ability to challenge and communicate across disciplines was fundamental to keep us on the right track. As a Manager and UX Lead, Natalia proved herself as a leader who cares deeply about her team and fosters their growth. I can only recommend Natalia!
Client • May 21, 2024
Recommended
Natalia is one of the best design leaders I've worked with – and I would hire again and/or work with her in the future. If you're reading this, do yourself a favor: hire her. She can send you my phone/email if you want more details.
Client • May 21, 2024
Recommended
While at Freeletics, Natalia was a great mentor and the best manager I've had. She understands products, user needs, and design strategy well. She can take complex problems and come up with creative solutions. Natalia is inspiring. Her leadership and communication skills were crucial during tough times for our team. She cares about her team and ensures a trusting and enjoyable work environment. She believes in the importance of collaboration.
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