User-Centered Product Design

Starting at

$

100

/hr

About this service

Summary

Creating great products starts with understanding the people who use them. Through diving into user research and carefully analyzing feedback, I find insights that make your product successful. My skills in framing problems, defining meaningful user segments, uncovering essential jobs to be done, and truly understanding your customers enable me to create experiences meet their needs while being visually appealing.
I craft intuitive and compelling user interfaces that align with your brand identity and business objectives. From creating layouts that fit various devices to choosing colors and typography that resonate, I ensure an appealing and functional user experience that genuinely connects with your audience.

What's included

  • User Research

    interviews, surveys, and feedback. This report outlines user needs, preferences, and behaviors, forming the basis for all design decisions to ensure the product meets real user requirements.

  • UX Design Concepts

    Early-stage design concepts including wireframes, sketches, or mood boards that visualize the key elements of the user interface. These concepts provide a visual representation of the product's layout, features, and overall design direction.

  • High-Fidelity Design Mockups

    Polished, detailed designs of your product's user interface, showcasing the look and feel, including color schemes, typography, and layout. These mockups are ready for review, feedback, and iteration, moving closer to the final product design.

  • Interactive Prototypes

    A clickable prototype that simulates the user experience and interface of your product. This interactive model allows stakeholders to engage with the design, providing valuable feedback on usability and functionality before development begins.

  • Design System and Guidelines

    A comprehensive set of design standards, best practices, and components that ensure consistency and coherence across your product's user interface. This deliverable includes a UI kit with reusable design elements, ensuring efficient design and development processes.

Recommendations

(5.0)

Ana Popa • Taxfix

Client • May 28, 2024

Natalia has a unique ability to dive deep into product challenges and transform these into strategic roadmaps. She has always been a promoter of user insights and has a vast experience in using these to make customer centric design decisions. In addition, Natalia also brings a positive energy to the room and fosters a collaborative and relaxed work environment within the team. It was a pleasure working with Natalia and I would recommend her to any looking for a seasoned UX designer and lead.

Florian (Fritz) Friesinger

Client • May 27, 2024

Natalia is an outstanding design leader and mentor, excelling in user-centred design, product development, and UX strategy. Over six years, I've seen her sharp analytical skills and positive energy solve problems and inspire teams. Her profound empathy, composure under pressure, and ability to steer teams make her invaluable. If you get the chance to work with Natalia, take it—her talent, leadership, and remarkable spirit are exceptional assets.

Hugo Marinho

Client • May 21, 2024

I had the pleasure to work side by side with Natalia on many core product features in a cross-functional product team. She faced every challenge with a can-do attitude that influenced the whole team. Her understanding of the user and ability to challenge and communicate across disciplines was fundamental to keep us on the right track. As a Manager and UX Lead, Natalia proved herself as a leader who cares deeply about her team and fosters their growth. I can only recommend Natalia!

Stephen M. Walker II • Klu.ai

Client • May 21, 2024

Natalia is one of the best design leaders I've worked with – and I would hire again and/or work with her in the future. If you're reading this, do yourself a favor: hire her. She can send you my phone/email if you want more details.

Nata Suu

Client • May 21, 2024

While at Freeletics, Natalia was a great mentor and the best manager I've had. She understands products, user needs, and design strategy well. She can take complex problems and come up with creative solutions. Natalia is inspiring. Her leadership and communication skills were crucial during tough times for our team. She cares about her team and ensures a trusting and enjoyable work environment. She believes in the importance of collaboration.


Skills and tools

UX Designer
Product Designer
UI Designer
Figma
Framer
Miro

Industries

UX Design
Product Design

Work with me