Packaging and Label Design

Sara Visentin

(0)

Starting at

400

About this service

Summary

I offer comprehensive packaging design services that include initial consultations, detailed research, creative conceptualization, and the delivery of high-quality, print-ready files and mockups. What sets me apart is my focus on combining aesthetic appeal with functional design, ensuring that the packaging not only attracts customers but also enhances the user experience and aligns perfectly with the brand's identity.

Process

Here’s how I approach the process of designing packaging from start to finish:

Client Consultation:

I begin by meeting with the client to understand their needs, product details, brand identity, and target audience. We discuss the project's scope, objectives, and any specific requirements or ideas the client may have.

Research and Analysis:

I conduct thorough research on the product, market trends, competitors, and consumer preferences. This helps me understand the market landscape and identify opportunities to create unique and effective packaging.

Conceptualization and Brainstorming:

I brainstorm and sketch various design concepts, exploring different shapes, structures, and graphic elements. I create mood boards to visualize potential directions and gather inspiration.

Initial Design Development:

Based on the chosen concept, I create initial design drafts using design software like Adobe Illustrator. I focus on key elements such as color schemes, typography, imagery, and layout.

Die Line Creation:

I develop die lines (cut lines) that show the exact layout, folds, and cut areas for the packaging. This ensures that the design fits perfectly with the physical structure of the package.

3D Mockups and Prototypes:

I create high-quality 3D renderings and, if necessary, physical prototypes of the packaging design. This allows the client to visualize the final product and make any necessary adjustments.

Client Review and Feedback:

I present the initial designs and mockups to the client for review. We discuss the designs, gather feedback, and make revisions based on the client's input.

Refinement and Finalization:

I refine the design, making any necessary adjustments to colors, typography, and layout. I ensure that the design is print-ready and aligns perfectly with the brand's identity.

Color and Material Specifications:

I specify color codes (CMYK, Pantone, RGB) and recommend materials (e.g., paper type, finishes) to ensure the desired quality and durability for the packaging.

Final Design Files and Print-Ready Files:

I prepare and deliver the final design files in various formats (AI, EPS, PDF, PNG, JPG) along with print-ready files, including bleed and trim marks, according to the printer's specifications.

Assembly Instructions:

I provide clear assembly instructions or diagrams if the packaging involves complex folds or parts, ensuring easy and accurate assembly.

Additional Branding Elements:

I include any additional graphic elements created for the packaging, such as icons, patterns, or illustrations, and ensure consistency with the brand's identity.

Final Delivery and Support:

I deliver all the final files to the client and offer ongoing support to address any questions or adjustments needed during the production process.

Throughout the entire process, I maintain clear communication with the client, ensuring they are involved and informed at each stage. This collaborative approach helps create packaging that not only looks great but also functions effectively and aligns with the brand's goals.

What's included

Final Design Files
-Vector Files: AI (Adobe Illustrator), EPS, and PDF formats. These are essential for high-quality printing and scalability. -Raster Files: High-resolution PNG, JPG, and TIFF formats for digital use and proofs.
Die Lines/Cut Lines
Die line templates showing the exact layout, folds, cuts, and bleed areas for printing and cutting.
Mockups
-High-quality 3D renderings of the packaging design to visualize how the final product will look. -Physical mockups or prototypes, if applicable and requested by the client
Color Specifications
-CMYK color values for print use. -Pantone (PMS) colors if specified for precise color matching. -RGB and Hex codes for digital presentations
Typography
Fonts used in the design, with details on where to purchase or download them if they are not custom.
Print-Ready Files
Files prepared according to the printer’s specifications, including correct resolution, color profiles, bleed, and trim marks.
Packaging Layouts
Multiple layout versions, if applicable (e.g., front, back, sides of a box)
Branding Elements
Logo placement guidelines and other branding elements as part of the packaging design. Consistency guidelines for maintaining brand identity across different packaging
Instructions for Assembly
Clear instructions or diagrams on how to assemble the packaging if it involves complex folds or parts.
Packaging Copy
Finalized text and typography, including product descriptions, ingredients, legal information, and any other required content.
Material Specifications
Recommendations for materials (e.g., type of paper or plastic) to be used for printing to ensure the desired quality and durability.
Additional Assets
Any additional graphic elements created for the packaging, such as icons, patterns, or illustrations
Backup of All Files
A compressed file (ZIP) containing all the deliverables for easy download and future reference