Logo Design

Sara Visentin

Starting at

200

About this service

Summary

I offer comprehensive logo design services that encompass initial consultations, research, conceptualization, digital drafting, and finalization, delivering high-quality, versatile logo files and a detailed style guide. What sets me apart is my commitment to understanding each client's unique vision and industry, ensuring a collaborative process that results in a distinctive, memorable logo tailored to their brand identity.

Process

Here’s how I approach the process of designing a logo from start to finish:

Client Consultation:

First, I meet with the client to understand their needs, preferences, and vision. We discuss the business, target audience, and any specific ideas or inspirations they might have. I ask about preferred colors, styles, and any existing branding materials.

Research:

I research the industry, competitors, and target audience to understand the market landscape. This helps me identify trends and find ways to create a unique and memorable logo that stands out.

Brainstorming and Conceptualization:

I brainstorm ideas and start sketching rough concepts. During this phase, I let my creativity flow, exploring different directions and styles. I often create mood boards to visualize different elements and how they might come together.

Sketching:

I create several rough sketches of potential logos. This step allows me to experiment with shapes, typography, and layouts without getting bogged down by details.

Digital Drafts:

Once I have a few promising sketches, I move to the computer and create digital versions using design software like Adobe Illustrator. I refine the concepts, focusing on clean lines and balanced compositions.

Review and Refinement:

I narrow down the options to a few strong contenders and present them to the client. We discuss the pros and cons of each design, and I gather feedback. Based on the feedback, I make revisions and refinements to the chosen design.

Color Exploration:

I explore different color palettes and how they affect the logo's impact. I test the logo in black and white to ensure it works in monochrome, which is crucial for versatility.

Typography:

I select or design custom typography that complements the logo and aligns with the brand’s identity. The typeface should be legible and convey the right tone.

Finalization:

After final adjustments and client approval, I finalize the logo. This includes creating various versions (e.g., full color, black and white, horizontal, vertical) and ensuring it looks good in different sizes and formats.

Delivery:

I prepare the final files in various formats (e.g., AI, EPS, PNG, JPG, SVG) and deliver them to the client. I also provide a style guide with usage instructions, including color codes, typography, and spacing guidelines.

Follow-Up:

I check in with the client after some time to ensure they are happy with the logo and to see if they need any additional support. Building a good relationship often leads to future projects and referrals.

Throughout the entire process, I maintain clear communication with the client, ensuring they are involved and informed at each stage. This collaborative approach helps create a logo that truly represents their brand and meets their expectations.

What's included

Logo Files
-Vector Files: AI (Adobe Illustrator), EPS, and SVG formats. These are scalable and can be used for any size without losing quality. -Raster Files: PNG, JPG, and TIFF formats. These are typically used for digital and print purposes in specific sizes.
Color Variation
-Full-color version -Black and white version -Grayscale version -Inverted color version (if applicable)
Logo Versions
-Horizontal layout -Vertical (stacked) layout -Icon or symbol alone (if applicable) -With and without tagline (if applicable)
File Size
-High-resolution files for print (300 DPI) -Web-optimized files for digital use (72 DPI)
Color Specifications
-Hex codes for web use -RGB values for digital use -CMYK values for print use -Pantone (PMS) colors if specified
Typography
-Font names and styles used in the logo -Details on where to purchase or download the fonts if they are not custom
Style Guid
-Guidelines on logo usage, including spacing, sizing, and placement -Dos and don'ts for logo application -Examples of correct and incorrect logo usage
Mockups
Examples of the logo applied to various media, such as business cards, letterheads, signage, and merchandise, to help the client visualize its real-world application
Additional Branding Elements (if part of the project scope)
-Business card design -Letterhead design -Envelope design -Social media profile images and banners
Backup of All Files
A compressed file (ZIP) containing all the deliverables for easy download and future reference