✨ Make Your Brand Shine with a Visual Brand Identity Guide

Sydney Yang

(0)

Starting at

1,750

About this service

Summary

✨ The Design Process

🔮 Discovery Call: We'll book a 1:1 meeting to discuss your creative vision and goals for your brand and establish timelines for your project deliverables. A 50% deposit will be required before we move forward in the design process.

🧠 Brand Questionnaire: You will be sent a brand questionnaire to help determine your target audience, industry, and goals. Based on the results of the questionnaire, I'll begin researching your target audience and select keywords to help articulate your brand.

🦋 Creative Direction: Once we've determined brand keywords, I'll create 3 mood boards to illustrate potential creative directions for your brand. You'll choose one of these mood boards to build off of.

🎨 Logo Development: We'll work together to create 3 different logo variations for your brand including a primary logo, and secondary logo, and a submark. Sample drafts will be sent and we'll discuss any edits, if needed. We can complete a total of 3 rounds of revisions during logo development.

🌈 Colour Palette and Typography: I'll generate a total of 4 colour palettes and 4 typography pairings to help solidify the creative direction of your brand. You'll pick one colour palette and one typography pairing to include in your final brand identity.

🍿 Mock-Ups: Want to see your brand in action? We'll choose 4 mock-ups to illustrate all of the elements of your brand coming together across print and/or digital mediums. These mock-ups will be included in your brand identity document.

🎂 Project Delivery: You'll get your logo files in various formats, your brand mood board, and a brand guidelines PDF document with your logo, colour palette, typography pairings, and a few usage cases/example applications to guide your team.

What's included

✨ Discovery Call
We'll jump on a call on Google Meets to go over your brand, your goals, your brand strategy, and outline deliverables and timelines for the project.
✨ Brand Questionnaire
You'll be given a survey to help articulate your brand vision and goals.
✨ Moodboard
We'll create 4 mood boards for you to review based on industry/competitor analysis and brand analysis. You'll pick which mood board you'd like to move forward with to help define the creative direction of your brand.
✨ Colour Palette
We'll create 4 colour palettes to help articulate your brand personality and help distinguish your visual identity and brand positioning in your industry. You'll pick 1 colour palette to move forward with to define the visual aesthetics of your brand.
✨ Typography Pairing
We'll create 4 typography pairings to help communicate your brand personality. You'll get to pick 1 typography pairing to be included as part of your final brand guidelines kit.
✨ Logo Design
Together, we'll create a primary, secondary, and submark logo to help define your brand. In our discovery call, we'll discuss the file formats for these logos and confirm the number of revisions for the logo (min. 3, max. 5)
✨ Mock Ups
To give you a better idea of how your design system can be applied across different mediums, I will apply your brand logo, colour palette, and typography across 4 mock-ups of your choice.
✨ Brand Guidelines [PDF Document]
You'll receive a digital PDF document outlining your brand elements and usage cases/example applications to help guide your team in applying your design elements to create a unified brand experience.