What's included

• ✨ Discovery Call

  We'll jump on a call on Google Meets to go over your brand, your goals, your brand strategy, and outline deliverables and timelines for the project.

• ✨ Brand Questionnaire

  You'll be given a survey to help articulate your brand vision and goals.

• ✨ Moodboard

  We'll create 4 mood boards for you to review based on industry/competitor analysis and brand analysis. You'll pick which mood board you'd like to move forward with to help define the creative direction of your brand.

• ✨ Colour Palette

  We'll create 4 colour palettes to help articulate your brand personality and help distinguish your visual identity and brand positioning in your industry. You'll pick 1 colour palette to move forward with to define the visual aesthetics of your brand.

• ✨ Typography Pairing

  We'll create 4 typography pairings to help communicate your brand personality. You'll get to pick 1 typography pairing to be included as part of your final brand guidelines kit.

• ✨ Logo Design

  Together, we'll create a primary, secondary, and submark logo to help define your brand. In our discovery call, we'll discuss the file formats for these logos and confirm the number of revisions for the logo (min. 3, max. 5)

• ✨ Mock Ups

  To give you a better idea of how your design system can be applied across different mediums, I will apply your brand logo, colour palette, and typography across 4 mock-ups of your choice.

• ✨ Brand Guidelines [PDF Document]

  You'll receive a digital PDF document outlining your brand elements and usage cases/example applications to help guide your team in applying your design elements to create a unified brand experience.