What's included

• Full Logo System

  A comprehensive logo suite including a primary logo, secondary logo (e.g., stacked or horizontal), and a submark/favicon, ensuring you have the right logo for every application.

• Strategic Color Palette

  A full-spectrum palette with defined primary, secondary, and neutral colors. Includes all color codes (HEX, RGB, CMYK) and guidance on color balancing.

• Professional Typography System

  A complete typographic hierarchy defining specific font pairings, sizes, and weights for headlines, sub-headlines, and body text to ensure readability and brand consistency.

• Imagery & Art Direction

  A curated moodboard and clear guidelines on the style of photography, illustration, and graphic elements to ensure all brand visuals feel cohesive.

• Mockups and Basic Brand Application

  Mockups showing your new brand identity applied to key items.