Digital Marketing Strategy
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About this service
Summary
When I prepare a marketing plan for a client, the client will typically receive a comprehensive document that outlines your strategies and tactics for achieving their marketing goals and objectives. The specific content and format of the marketing plan may vary depending on the client's needs and your own approach, but a well-prepared marketing plan generally includes the following elements:
1. Executive Summary:
- An overview of the entire marketing plan, summarizing key strategies and goals.
2. Situation Analysis:
- Market research and analysis of the current market conditions.
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
- Competitive analysis, including a review of competitors and their strategies.
3. Marketing Objectives:
- Clearly defined, measurable objectives that the marketing plan aims to achieve.
4. Target Audience:
- Detailed profiles of the target audience(s) for the client's products or services.
5. Positioning and Branding:
- Strategies for positioning the client's brand in the market.
- Brand identity guidelines, if applicable.
6. Marketing Strategies:
- The overarching strategies you will use to reach the target audience and achieve the objectives.
- This may include product/service positioning, pricing strategies, distribution channels, and promotional tactics.
7. Tactical Plan:
- Detailed plans for specific marketing tactics, such as advertising campaigns, content marketing, social media strategies, email marketing, SEO, and more.
- Timelines and budgets for each tactic.
8. Marketing Mix (4Ps or 7Ps):
- If relevant, details on product, price, place, and promotion strategies.
- Extended marketing mix elements, such as people, processes, and physical evidence, if applicable.
9. Budget:
- A breakdown of the budget allocated to each marketing tactic.
- ROI projections and cost-effectiveness analysis.
10. Measurement and Metrics:
- Key performance indicators (KPIs) to track the success of the marketing plan.
- Methods for measuring and analyzing results.
11. Implementation Plan:
- A step-by-step guide on how to execute the marketing strategies and tactics.
- Responsibilities and roles of team members or stakeholders.
12. Risk Analysis:
- Identification of potential risks and mitigation strategies.
13. Timeline:
- A schedule or timeline outlining when each marketing activity will take place.
14. Appendices:
- Additional data, charts, graphs, or supporting documents, such as market research findings or competitor analysis.
15. Recommendations:
- Clear recommendations and next steps based on the analysis and strategies presented in the plan.
What's included
A customized Marketing Strategy Plan including research
What you will receive: 1. Executive Summary 2. Situation Analysis 3. Marketing Objectives 4. Target Audience 5. Positioning and Branding 6. Marketing Strategies 7. Tactical Plan 8. Marketing Mix (4Ps or 7Ps) 9. Budget 10. Measurement and Metrics 11. Implementation Plan 12. Risk Analysis 13. Timeline 14. Appendices 15. Recommendations
Example projects
Skills and tools
Digital Marketer
Marketing Strategist
Consultant
Google Analytics
Google Docs
Notion
SEMrush
Sprout Social