A website that is not user friendly does not look trustworthy, or does not immediately prove its value to the page visitor is going to cause that visitor to click away whether or not they are already determined to take action (add an item to cart or checkout).

The importance of conversion rate optimization for online retailers is that it allows them to make the most of the site traffic they already have and effectively make more money without spending much more on optimization or customer acquisition.

Recommendations include:

☑️ Data based UX and CRO auditing ☑️ Qualitative and quantitative research (Analytics, heat maps, scroll maps, surveys) ☑️ Hypotheses for UX changes and tests ☑️ Implementation ☑️ Reporting ☑️Google Analytics/Tag Manager Implementation and Troubleshooting What will the Audit Include: I will go through your data gathered and find points, that are driving conversions away, and give you solutions. The methodology used is qualitative and quantitative research (User surveys across different devices, browsers and in different steps of the funnel), Google Analytics analysis, heat maps and recordings analysis, Heuristic analysis and Customer and visitor feedback analysis.