Signature Brand
Starting at
$
2,000
About this service
Summary
FAQs
What is brand design?
Brand design is more than just a logo, it’s the full visual identity of your business. From your colors and fonts to the little details that make your brand feel like you, it’s what creates a consistent look that connects with your clients.
What does brand design include?
Every project is a little different, but brand design typically includes a logo suite, color palette, typography, and supporting design elements. I also guide you through brand strategy so everything feels aligned and intentional.
Why is brand design important?
Your brand design is often the first impression someone has of your business. When your visuals feel professional and true to you, it builds trust, attracts your dream clients, and makes showing up in your business so much easier.
What’s the difference between a logo and brand design?
A logo is just one piece of the puzzle. Brand design creates a whole system: your colors, fonts, and design style, so your business feels cohesive and polished everywhere you show up, from Instagram to your website.
How does the brand design process work?
We’ll start with strategy, where I learn all about your business and the clients you want to reach. From there, I design your logo suite, colors, and fonts, and then bring it all together with social or print pieces (depending on the package) so you have everything you need to launch confidently.
Can brand design really help my business grow?
Yes! A thoughtful, professional brand helps you stand out, feel confident in your business, and draw in the clients you most want to work with. Many of my clients notice a shift in inquiries and opportunities once they launch their new look.
What's included
Brand Strategy Workbook
A guided workbook to help define your brand’s vision, values, audience, and personality before design begins.
Brand Strategy Document
A refined summary of your brand strategy. Outlining your positioning, voice, and visual direction to guide every design decision.
Full Logo Suite (6+ logos)
A complete collection of primary, secondary, and submark logos for flexible use across print and digital platforms.
Curated Color Palette
A thoughtfully selected palette with color codes for web and print, designed to capture your brand’s personality.
Typography Suggestions
A cohesive font pairing system with usage notes for headlines, body text, and accents.
Brand Pattern and/or Illustrations
Custom design elements or illustrations that add personality and visual consistency to your branding.
Curated Stock Image Collection
A small, curated selection of royalty-free images aligned with your brand’s aesthetic for consistent visuals across platforms.
Choice of 1 Print Design (Business Card Design, Menu Design, Brochure Design, etc.)
A professionally designed print collateral piece to help you carry your new branding offline.
Social Media Profile Pics
Branded profile images sized and optimized for platforms like Instagram and Facebook.
Launch Graphics for Social Media
Ready-to-post graphics announcing your new branding to your audience in style.
Instagram Bio Suggestions
A refined bio written to align with your new branding and connect with your ideal clients.
Custom IG Stickers
Branded GIF or sticker designs to add personality and consistency to your Instagram Stories.
Brand Guidelines Document
A detailed guide covering logo usage, colors, fonts, and imagery, ensuring your brand stays cohesive everywhere.
Off-boarding Document
A wrap-up resource with file access details, next steps, and maintenance tips for using your new brand confidently.
Duration
7 weeks
Skills and tools
Brand Design
Brand Strategist
Graphic Designer
Adobe Illustrator
Adobe Photoshop