Brand Essentials
Starting at
$
1,200
About this service
Summary
FAQs
What is brand design?
Brand design is more than just a logo, it’s the full visual identity of your business. From your colors and fonts to the little details that make your brand feel like you, it’s what creates a consistent look that connects with your clients.
What does brand design include?
Every project is a little different, but brand design typically includes a logo suite, color palette, typography, and supporting design elements. I also guide you through brand strategy so everything feels aligned and intentional.
Why is brand design important?
Your brand design is often the first impression someone has of your business. When your visuals feel professional and true to you, it builds trust, attracts your dream clients, and makes showing up in your business so much easier.
What’s the difference between a logo and brand design?
A logo is just one piece of the puzzle. Brand design creates a whole system: your colors, fonts, and design style, so your business feels cohesive and polished everywhere you show up, from Instagram to your website.
How does the brand design process work?
We’ll start with strategy, where I learn all about your business and the clients you want to reach. From there, I design your logo suite, colors, and fonts, and then bring it all together with social or print pieces (depending on the package) so you have everything you need to launch confidently.
Can brand design really help my business grow?
Yes! A thoughtful, professional brand helps you stand out, feel confident in your business, and draw in the clients you most want to work with. Many of my clients notice a shift in inquiries and opportunities once they launch their new look.
What's included
Brand Strategy Workbook
A guided workbook to help define your brand’s vision, values, audience, and personality before design begins.
Full Logo Suite (6+ logos)
A complete collection of primary, secondary, and submark logos for flexible use across print and digital platforms.
Curated Color Palette
A thoughtfully selected palette with color codes for web and print, designed to capture your brand’s personality.
Typography Suggestions
A cohesive font pairing system with usage notes for headlines, body text, and accents.
Brand Guidelines Sheet
A concise visual reference outlining your logo usage, color codes, fonts, and brand elements—everything you need to keep your branding consistent and cohesive across every platform.
Off-boarding Document
A wrap-up resource with file access details, next steps, and maintenance tips for using your new brand confidently.
Duration
5 weeks
