Kue Sprint: Branding & Visual Identity

Kue Studio

Starting at

3,500

About this service

Summary

We develop comprehensive branding solutions that are deeply rooted in your brand’s purpose, values, and positioning. While a logo is often the first impression people have of your business, it’s just one part of a larger story. Your entire brand visuals, voice, and messaging, needs to work together seamlessly to clearly communicate who you are, what you stand for, and what makes you unique.

Because the logo serves as the cornerstone of your brand identity, we design it with extra care to be simple, adaptable, and memorable. Treated as part of a cohesive identity system, your logo ensures consistent representation across every platform and medium, from social media profiles and websites to packaging and print materials. Whether displayed as a tiny favicon or on a massive billboard, your logo will always perform effectively.

In short, we build brands that are not only visually compelling but strategically crafted to connect meaningfully with your audience at every touchpoint.

Process

Book a Discovery Call – We begin with a conversation to understand your brand, goals, and the scope of the branding project.

Define Scope & Timeline – Based on your needs (strategy, naming, logo, visual identity, etc.), we outline the deliverables, set the project timeline, and agree on pricing.

Research & Discovery – We dive into competitor research, market analysis, and brand audits to uncover opportunities and define your unique position.

Creative Exploration – We develop initial concepts for your brand strategy, name options, and logo directions, sharing these for your feedback and refinement.

Design & Develop – Once a direction is chosen, we create the final logo, visual identity system, and brand guidelines, ensuring everything aligns with your brand’s essence.

Collaborate & Refine – You receive ongoing updates and can provide feedback through a transparent online process here on Contra, with revisions included to perfect the outcome.

Delivery – We hand off your complete brand assets, including logo files, visual identity elements, and a brand guide, along with any support you need to implement the new branding across your platforms.

FAQs

How much will my project cost?
Many factors and decisions go into how we quote our projects. However, we’ve built this project planner tool that gives you an easy way to estimate costs and options and based on whatever you need! ➞ https://kue.studio/planner
Who will I be working with?
At Kue, you’ll be working closely with a small, dedicated team of three. You’ll collaborate directly with award-winning brand strategists and designers Ken Roberson and Elvis Lopez, ensuring your project gets the focused attention and creative insight it deserves.
How does Kue ensure timely delivery of projects?
We limit the number of projects we take to guarantee each one receives the best of our energy and creativity. Once our capacity is reached, we offer a waiting list. Typical tasks are delivered in 24–48 hours, while more complex projects will come with clear timelines for delivery.
Why should I choose Kue instead of hiring a full-time designer?
Opting for Kue avoids the substantial costs of a full-time senior designer, which include hefty salaries and additional expenses like benefits and taxes. Kue provides high-quality, efficient design services at a fraction of the cost, making it a cost-effective alternative without compromising on the quality.

What's included

Note:
This service is part of Kue’s all-in-one creative sprint model. The price listed includes access to all of our capabilities, not just Branding & Visual Identity. We don’t charge per service, we charge per time-block, allowing you to prioritize and stack tasks however you need. One flat rate. One sprint. Endless possibilities.
Brand Strategy & Positioning
We uncover what makes your brand different and craft a strategic foundation that informs every decision you make moving forward. - Includes brand purpose, mission, vision, values, and positioning - Audience personas and tone of voice - Messaging framework and brand narrative
Competitor Research
We break down your competition to build you up stronger. By analyzing what others are doing and where they’re falling short, we find the space where your brand can lead, not follow.
Naming
We develop brand names that are distinct, meaningful, and emotionally resonant. - Creative naming brief - Extensive name generation (longlist) - Shortlist of vetted brand name options
Logo Design
Your logo should work harder than just looking good. We create identity marks that communicate, differentiate, and hold up everywhere: from billboards to favicons, and anywhere else your brand shows up.
Visual Identity
We build visual systems with substance. More than just colors and type, we give your brand a design language that can scale and adapt—while staying instantly recognizable at every touchpoint.

Example projects