What's included

• Paid + Organic Role Split

  Clear boundaries between ads and SEO. I define: what ads should capture immediately what SEO should compound over time This prevents paying twice for the same demand.

• Keyword & Page Alignment Plan

  A direct match between search intent and landing pages. I identify: which pages deserve traffic which queries should never be sent where relevance is breaking Lower costs become a side effect, not the goal.

• Visibility Growth Framework

  A practical plan to increase presence without inflating spend. Focused on: consistency coverage relevance Not volume for the sake of it.

• Lead Quality Filters

  Adjustments that reduce junk leads before they enter the system. You get fewer leads, but better ones. Sales feels easier. Not busier.