
Ad Account Clarity Setup
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About this service
Summary
What's included
Campaign Structure Reset
I reorganize the account so intent is obvious. Not buried. Not mixed. Each campaign has one clear job. Once that’s done, performance changes become understandable instead of stressful.
Conversion Event Definition
Most accounts track too much and trust too little. I decide: what actions actually signal intent what events are just noise what should never be optimized for Platforms learn better. And you stop doubting the numbers.
Signal Priority Setup
Not all conversions should be treated equally. I set a clear hierarchy so algorithms don’t chase weak signals and inflate results that don’t translate into business. This is where stability usually starts.
Naming & Account Hygiene
This sounds small, but it isn’t. I clean up naming and structure so: anyone opening the account understands it future decisions don’t depend on memory scaling doesn’t break readability Good systems survive handovers and growth.
Performance Baseline
Before any scaling conversation, I lock in what “normal” actually looks like. So when numbers move, you know whether to act or let the system breathe.