What's included

• Campaign Structure Reset

  I reorganize the account so intent is obvious. Not buried. Not mixed. Each campaign has one clear job. Once that’s done, performance changes become understandable instead of stressful.

• Conversion Event Definition

  Most accounts track too much and trust too little. I decide: what actions actually signal intent what events are just noise what should never be optimized for Platforms learn better. And you stop doubting the numbers.

• Signal Priority Setup

  Not all conversions should be treated equally. I set a clear hierarchy so algorithms don’t chase weak signals and inflate results that don’t translate into business. This is where stability usually starts.

• Naming & Account Hygiene

  This sounds small, but it isn’t. I clean up naming and structure so: anyone opening the account understands it future decisions don’t depend on memory scaling doesn’t break readability Good systems survive handovers and growth.

• Performance Baseline

  Before any scaling conversation, I lock in what “normal” actually looks like. So when numbers move, you know whether to act or let the system breathe.