UX (User Experience) is the logic—the blueprint, structure, and user journey. UI (User Interface) is the look—the visual styling, branding, and final aesthetic layer. I focus on building a strong UX foundation before polishing the UI.

I use Figma exclusively for its superior collaboration, component management.

Yes, I offer usability testing as an optional, highly recommended phase. I coordinate and observe sessions to gather objective data on where users struggle, which directly informs design iterations.

I deliver a comprehensive Design System and clean Figma files with organized layers, clear naming conventions, and precise component specifications, minimizing back-and-forth with your engineering team.

That’s great! I will integrate your existing brand assets (logo, colors, typography) directly into the UI design phase, ensuring all final screens are perfectly on-brand.

I am equipped for everything from redesigning a single key feature (e.g., a checkout flow) to designing a complete end-to-end product (e.g., a new SaaS application).