Summary

FAQs

• What is the core difference between UI and UX in your process?

  UX (User Experience) is the logic—the blueprint, structure, and user journey. UI (User Interface) is the look—the visual styling, branding, and final aesthetic layer. I focus on building a strong UX foundation before polishing the UI.

• Which software do you use for design and prototyping?

  I use Figma exclusively for its superior collaboration, component management.

• Do you conduct usability testing with real users?

  Yes, I offer usability testing as an optional, highly recommended phase. I coordinate and observe sessions to gather objective data on where users struggle, which directly informs design iterations.

• How do you ensure the design is ready for development?

  I deliver a comprehensive Design System and clean Figma files with organized layers, clear naming conventions, and precise component specifications, minimizing back-and-forth with your engineering team.

• What if I already have a brand style guide?

  That’s great! I will integrate your existing brand assets (logo, colors, typography) directly into the UI design phase, ensuring all final screens are perfectly on-brand.

• What size projects are a good fit for your UI/UX service?

  I am equipped for everything from redesigning a single key feature (e.g., a checkout flow) to designing a complete end-to-end product (e.g., a new SaaS application).