Your tracking is broken. You're flying blind on ad spend. Let's fix it.

Most Shopify stores have at least one critical tracking error: misfiring pixels, duplicate events, missing server-side, or attribution gaps between Shopify and Meta/TikTok. I rebuild your analytics stack so the numbers in your dashboards actually match reality.

GA4 + Server-Side Tagging via GTM — Proper event taxonomy, server container on Cloudflare or Stape, deduplicated client/server events. The setup most stores skip and later regret.

Meta Conversions API (CAPI) — Server-side Meta events with proper match quality, deduplication with the browser pixel, and Advanced Matching configured.

TikTok Events API — Server-side TikTok events for accurate attribution and lower CPMs through better signal quality.

Google Ads Enhanced Conversions — Server-side Google Ads conversion tracking with user-provided data for better match rates.

Shopify Customer Events — Native Shopify Customer Events code for the events that need to fire from the storefront, not the tag manager.

Audit Report + Documentation — Full before/after audit of what was firing, what was broken, what's now correct. Documented so your team can maintain it.

Shopify brands spending $20k+/mo on paid where attribution accuracy actually changes spending decisions. If your Meta dashboard and Shopify revenue don't line up within 5%, your CAPI is broken — and you're optimizing on bad signal.