Social Media Strategy | Create impactful content by Maya KechaSocial Media Strategy | Create impactful content by Maya Kecha
Social Media Strategy | Create impactful contentMaya Kecha
Long-Range Strategic Roadmapping: Moving beyond monthly content calendars to develop 12-24 month strategic horizons. I align digital activity with macro-business goals (revenue, market share, brand sentiment) to ensure every post serves a commercial purpose.
"Zero-to-One" Market Entry: Specializing in launching brands into new territories or verticals with zero existing footprint. I design the "blast radius" required to go from unknown to dominant in record time.
What's included
Brand & Audience Deep Dive
Positioning insights to make your content stand out about your brand offerings and messaging with audience analysis.
Platform-by-Platform Strategy
Tailored strategy for each platform you use (IG, TikTok, LinkedIn, etc.). Content pillars, themes, and messaging direction. Recommended posting frequency and formats.
Content Framework & Pillars
Clear content buckets aligned with your goals.Storylines, angles, and messaging prompts. Guidelines for educational, authority-building, and conversion content.
Competitor & Industry Insights
Competitor content review and performance patterns. Market trends shaping what works right now. Unique positioning opportunities for your brand
Content Social Meida Plan
A ready-to-use content plan for the next 30 days. Mix of formats (reels, posts, stories, carousels). Hook ideas + CTA suggestions
Long-Range Strategic Roadmapping: Moving beyond monthly content calendars to develop 12-24 month strategic horizons. I align digital activity with macro-business goals (revenue, market share, brand sentiment) to ensure every post serves a commercial purpose.
"Zero-to-One" Market Entry: Specializing in launching brands into new territories or verticals with zero existing footprint. I design the "blast radius" required to go from unknown to dominant in record time.
What's included
Brand & Audience Deep Dive
Positioning insights to make your content stand out about your brand offerings and messaging with audience analysis.
Platform-by-Platform Strategy
Tailored strategy for each platform you use (IG, TikTok, LinkedIn, etc.). Content pillars, themes, and messaging direction. Recommended posting frequency and formats.
Content Framework & Pillars
Clear content buckets aligned with your goals.Storylines, angles, and messaging prompts. Guidelines for educational, authority-building, and conversion content.
Competitor & Industry Insights
Competitor content review and performance patterns. Market trends shaping what works right now. Unique positioning opportunities for your brand
Content Social Meida Plan
A ready-to-use content plan for the next 30 days. Mix of formats (reels, posts, stories, carousels). Hook ideas + CTA suggestions