What's included

• Funnel & Activation Breakdown

  A detailed breakdown of the full user journey from first touch to repeat usage, highlighting friction points and drop-off moments. You get: Funnel map (signup → activation → key actions → retention) Drop-off analysis with priority ranking Clear definition of “activation” for your product

• Time-to-Value Analysis

  An assessment of how quickly users experience their first meaningful win—and what’s slowing that down. You get: Identification of first value moment(s) Gaps between intent and outcome Recommendations to shorten time-to-value

• Onboarding & UX Review

  A critical review of onboarding flows, in-product guidance, and messaging that impact early engagement. You get: Step-by-step onboarding critique UX and copy recommendations Low-effort, high-impact improvements

• Retention & Engagement Signals

  Analysis of how users return, engage, or churn, and what behaviors correlate with long-term usage. You get: Key engagement behaviors identified Early churn signals Retention improvement opportunities

• Experiment Backlog (High-Leverage Only)

  A prioritized list of growth experiments you can run immediately. You get: 5–10 experiment ideas Clear hypotheses for each Expected impact and effort estimates What to test first vs later

• Metrics & Instrumentation Recommendations

  A review of what you’re currently measuring and what’s missing. You get: Core metrics you should track Event-tracking gaps Dashboard and reporting suggestions

• 30-Day Action Plan

  A clear, focused plan to move from insight to execution. You get: Week-by-week execution roadmap Ownership recommendations Quick wins vs foundational fixes