Product Design (UI/UX)

Pro

Kendra Dalley

Starting at

$

250

/hr

About this service

Summary

Are you looking for a product design SME? Look no further! I leverage my 10+ years of experience as a product designer supporting businesses in sectors like climate tech, health & wellness, science & biotech, agriculture, & fashion. This service is designed to improve the user experience and interface of your digital products. Whether you’re looking to develop a new product or refine an existing one, our expertise in UX/UI design can help you achieve a competitive edge, enhance user satisfaction, and ultimately increase conversions. From dashboards to web apps, I can bring your vision to life.

Process

1. Discovery and Strategy
Client Meeting: Begin with a meeting to understand the client's vision, goals, target audience, and key functionalities desired in the web application.
Market Research: Conduct research to understand industry trends, competitor products, and target audience preferences.
Strategy Development: Define the product strategy, including user personas, user journeys, and the core value proposition of the web application.
2. Ideation
Content Audit: If redesigning an existing product, perform a content audit to determine what to keep, modify, or discard.
User Flows/Information Architecture (IA): Develop the IA to organize the content and features of the web application in a user-friendly manner.
Wireframing: Create low-fidelity wireframes to outline the basic structure of the web application's pages, focusing on layout and UX without yet incorporating visual design elements.
3. Design
Mood Boards: Create mood boards to establish the visual direction, including color schemes, typography, and UI elements.
High-Fidelity Mockups: Design high-fidelity mockups for key pages, incorporating the visual identity and detailed UI elements.
Responsive Design: Ensure designs are responsive, adapting to different screen sizes and devices. Utilize a mobile-first approach, designing for smaller screens before scaling up to tablets and desktops.
4. Prototyping and User Testing
Interactive Prototypes: Develop clickable prototypes that simulate the user interface and interactions of the web application.
User Testing: Conduct user testing with prototypes to gather feedback on usability, aesthetics, and overall user experience. Use findings to refine the design.
Iteration: Iteratively refine the design based on user feedback and stakeholder input, ensuring the solution meets user needs and business goals.
5. UI Development Guidelines and Handoff
Style Guide: Create a comprehensive UI style guide detailing the design system, including colors, typography, grid systems, and UI components.
Design Specs: Provide detailed design specifications for developers, including responsive breakpoints, animations, and interaction details.
Asset Preparation: Prepare and organize all design assets for development, ensuring they are optimized for web use.
If you have a project or deliverables in mind that are not listed in my services, feel free to reach out to me. I'd be happy to chat and see if I can help you achieve your goals. Let's start the conversation today! 🌟

What's included

  • 🗄 User Flows & Journey 🗄

    If needed, a document outlining the design strategy including user personas and user journeys. Wireframes and Prototypes 🖼 Low and high-fidelity wireframes, along with clickable prototypes demonstrating key user flows. Figma File Transfer ➡️ Exported Figma file (.fig) with annotations for the developer for an easy transition into web development. Style Guide 🎨 A comprehensive guide detailing the visual and interaction design principles, including responsive guidelines.

  • 🖼 Wireframes, Mockups, Prototypes 🖼

    Low and high-fidelity wireframes & mockups, along with clickable prototypes demonstrating key user flows.

  • 🤝 User Interviews or Testing (Optional) 🤝

    We will schedule a co-hort of participants reflecting your target audience to gather qualified and quantified data on how they interact with the proposed design to inform any tweaks or improvements

  • ➡️ Figma File Transfer ➡️

    Exported Figma file (.fig) with annotations for the developer for an easy transition into web development.

  • 🎨 Style Guide 🎨

    A comprehensive guide detailing the visual and interaction design principles, including responsive guidelines.

Skills and tools

Product Designer

UI Designer

UX Designer

FigJam

FigJam

Figma

Figma

Maze

Maze

UserTesting

UserTesting

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