Email Design

Pro

Kendra Dalley

Starting at

$

1,000

/mo

About this service

Summary

If you're using Klaviyo and want emails that look good and work well, this is for you. I’ll take your email from concept to code—starting with a custom design in Figma, then building it out in clean, responsive HTML that plays nicely with Klaviyo (and doesn’t rely on a bunch of image blocks).
This is especially helpful if you want something more thoughtful than a drag-and-drop template, but still want the flexibility to update content down the line.

Process

Kickoff + Content We’ll start by going over what the email is for—launch, campaign, newsletter, etc.—and what needs to be included. You can bring your own copy, or I can help shape it.
Design in Figma I’ll design a layout that fits your brand, reads well, and feels intentional—not cluttered or generic.
Feedback & Edits You’ll get a chance to review the design and share notes. We’ll go through a couple of rounds to get it right.
Code it Out Once the design’s locked, I’ll hand-code it into responsive HTML using live text (not image slices), so it renders well across inboxes.
Testing Before delivery, I’ll run it through Litmus to catch any weirdness in Gmail, Outlook, mobile, etc.
Delivery We'll import the HTML into Klaviyo as a template which will then be applied to the applicable campaign. If we’re doing any A/B versions or reusable modules, those come bundled too.

What's included

  • 🖼️ Custom Email Design in Figma 🖼️

    Crafted to match your brand and campaign goals—clean layouts, strategic hierarchy, and an intentional user experience.

  • 👩‍💻 Figma to HTML Conversion 👩‍💻

    Your email is hand-coded with live text for better deliverability, accessibility, and mobile responsiveness—no image-only designs here. Directly uploaded into your Klaviyo account ( or Flodesk/Hubspot ) as a template ready for the next campaign.

  • 🎁 Text Edits or Copy Guidance (Optional) 🎁

    Need help finessing your messaging? Light editing and tone adjustments are included if needed (full copywriting available as an add-on).

  • 💭 A/B Testing (Optional) 💭

    Want to experiment? I can design and code A/B variations of key sections—like subject lines, hero images, CTAs, or layouts—so you can test what performs best with your audience. Great for dialing in conversions over time.

Skills and tools

Graphic Designer

Email Marketing Designer

Visual Designer

Figma

Figma

Flodesk

Flodesk

HubSpot

HubSpot

Klaviyo

Klaviyo

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