Captivating Motion Graphics

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About this service

Summary

Motion graphics design is a dynamic form of graphic design that uses animation, typography, imagery, and audio to convey messages or information. It incorporates animation elements, typography, visual imagery, color, and audio, often with a focus on storytelling and information visualization. Motion graphics are used for branding, marketing, education, and more, tailored to various platforms and often incorporating interactivity and accessibility features which are visually pleasing to the targeted audience.

What's included

  • Concept and Storyboard

    A written concept outlining the overall idea and message of the ad. Storyboards or visual sketches that illustrate the key scenes and transitions in the animation.

  • Script

    A script outlining the dialogue, narration, or on-screen text that will be used in the ad. Visual Design Assets:

  • Visual Design Assets

    Graphics, illustrations, or images that will be used in the motion graphics ad. Any custom-made design elements specific to the project.

  • Voiceover or Audio Files

    If applicable, voiceover recordings or audio tracks that will accompany the animation.

  • Music and Sound Effects

    Original music compositions or licensed music tracks. Sound effects synchronized with the animation.

  • Multiple Formats

    Different versions of the ad optimized for various platforms and resolutions (e.g., social media, website, TV).

  • Animation Files

    The actual motion graphics animation in a format suitable for the intended use (e.g., MP4, MOV, or GIF). Source files if the client wants to make future edits.

  • Final Edit:

    A fully edited and polished version of the motion graphics ad with all elements combined.

Example projects


Skills and tools

Graphic Designer
Motion Designer
Adobe After Effects
Adobe Premiere Pro
Canva
CapCut

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