Personal Brand Identity Design

Starting at

$

1,500

About this service

Summary

We help personal brands build a strong, authentic presence through strategic design and compelling messaging. Our approach ensures your brand reflects who you are, positioning you as a thought leader and making a lasting impact.

Process

Discovery & Strategy – We dive deep into your brand’s purpose, audience, and competitive landscape, defining a clear positioning and messaging strategy.
Creative Direction – I present two unique creative directions using mood boards, helping you choose a visual path that aligns with your brand’s essence.
Messaging & Visual Identity – We develop your tone of voice, brand vocabulary, and messaging while developing a cohesive visual system—logo, colors, typography, and design elements.
Refinement & Brand Guidelines – Based on feedback, we fine-tune your brand’s identity and messaging, then document everything in clear guidelines to ensure consistency across all touchpoints.

What's included

  • Discovery/Strategy Session

    This is where we uncover what makes you you—your story, values, and the impact you want to create. We’ll define your unique positioning, and identify your ideal audience. Through competitor analysis and industry insights, we’ll refine your brand’s voice, mission, and vision—laying the strategic foundation for a personal brand that feels authentic, compelling, and unforgettable.

  • Creative Direction

    We’ll craft two distinct creative directions, each presented through a thoughtfully curated mood board. These directions will reflect your brand’s personality, values, and vision—allowing you to choose. Every detail is intentional, setting the stage for a brand identity that feels authentic and impactful.

  • Visual Identity

    We’ll develop a cohesive identity—logo, colors, typography, and a strategic design system—all based on your chosen creative direction. Final refinements ensure everything aligns with your vision, creating a brand that connects, inspires, and stands out.

  • Additional Brand Kit

    We provide a set of customizable templates and banner covers. From social media graphics to presentation decks and profile headers, each element is designed to maintain consistency and reinforce your brand identity. These assets make it easy for you to show up confidently, ensuring a seamless and cohesive brand presence everywhere you go.


Duration

5 weeks

Skills and tools

Art Director

Brand Designer

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma