Brand Identity Design for Wellness and Lifestyle Brands

Comfort Chidinma

Starting at

5,000

About this service

Summary

I help wellness, lifestyle, and personal brands build intentional, purpose-driven identities through strategic design and compelling messaging.I create brands that connect deeply, inspire trust, and drive real impact. My approach is collaborative, and rooted in clarity—ensuring every brand stands out authentically and meaningfully.

Process

Discovery & Strategy – We discover your brand’s purpose, understand your audience, and analyze competitors defining a clear positioning and messaging strategy.

Creative Direction – I present two unique creative directions using mood boards, helping you choose a visual path that aligns with your brand’s essence.

Messaging & Visual Identity – We refine your tone of voice, brand vocabulary, and messaging while developing a cohesive visual system—logo, colors, typography, and design elements.

Refinement & Brand Guidelines – Based on feedback, we refine your brand’s identity and messaging, then document everything in clear guidelines to ensure consistency across all touchpoints.

Launch & Implementation – With a strong foundation, you’re equipped to confidently introduce your brand to the world and create a lasting impact.

FAQs

What do I need before starting a branding project?
We love that our processes are smooth and streamlined. We ask that you come prepared with a solid grasp of what you’re looking for, your business goals, and a commitment to collaborate throughout the project. You may also need to set aside a budget for any additional assets for your brand
Can you just design the logo?
We don't do standalone logos. Here’s why: a logo alone doesn't build a brand. We're here to create the full experience, from developing your brand story and bringing your identity to life. We're in the business of building brands and communities, not just logos
What if I have an urgent project?
We value the well-being of our clients and ourselves, and the quality of our work. These require time and consideration. That’s why we typically don't take on rushed projects. But we'll do our best to help you out where we can.

What's included

Research & Strategy
We will understand your audience—who they are, what they need, and how your brand can truly connect with them. We’ll uncover key industry players and trends through competitive analysis, ensuring your brand stands out. Together, we’ll define your unique positioning, craft a mission that speaks to your purpose, and shape a vision that reflects your brand’s long-term impact.
Brand Strategy Development
We’ll refine your brand’s positioning, mission, and vision—ensuring they align seamlessly with your values and long-term goals. We’ll distill your core values to capture who you are (brand)and develop compelling brand headlines that communicate your message and unique value. These elements will serve as the foundation of your brand, guiding every step of its growth and impact.
Creative Direction
Now, it’s time to bring your brand’s strategy to life. We’ll develop two distinct creative directions, each presented through a thoughtfully curated mood board. These directions will reflect your brand’s personality, values, and vision to choose the visual direction that resonates most. Every detail is intentional, setting the stage for a brand identity that feels authentic and impactful.
Brand Messaging Framework and Visual Identity
We’ll refine your core values, brand headlines, tone of voice, and language to create a messaging framework that feels authentic and consistent. Your brand’s words will reflect your brand personality guiding every interaction. On the visual side, we’ll develop a cohesive identity—logo, colors, typography, and a strategic design system—all based on your chosen creative direction. Final refinements ensure everything aligns with your vision, creating a brand that connects, inspires, and stands out.
Brand Guideline Document
The final brand guidelines will outline everything—from refined messaging and language to photography style, iconography, logo usage, typography, and tone of voice. These guidelines would be your brand’s compass, ensuring clarity, consistency, and impact across every touchpoint.
Handoff
The handoff will include logo assets for print and digital (PNG, SVG, AI, EPS), iconography, and graphic elements in print and digital formats. The client will receive a PDF version of the brand guidelines and a digital version accessible through a Figma link for easy reference and future updates.

Duration

8 weeks

Skills and tools

Art Director

Brand Designer

Graphic Designer