The brand that got you to your first million in revenue won't close your first six-figure enterprise contract. Procurement, VP Engineering, and the board read brand as credibility before they ever look at the product. Look like every other YC AI startup, and you get pre-screened out of the deals that actually move the number.
A focused Brand Sprint fixes that.
What you get:
Brand strategy and positioning - who you're for, what you stand for, how you sound
Logo and identity system - primary mark, variations, usage rules
Visual system - typography, color, iconography, and motion direction
Brand guidelines - a document your team and future designers can actually use
Application examples - how it lands on your site, deck, social, and product
Who this is for:
Funded AI companies (seed to Series B) moving upmarket
Founders who've realized their current brand is a ceiling on deal size
Teams that want a point of view, not a template
Who this isn't for:
Pre-product teams still finding PMF
Anyone who wants endless logo rounds and design-by-committee
Why us:
We've built brand systems for Further AI (ahead of their $25M a16z Series A), Sprinto, Sookti AI, Refold, and Pine Labs. Senior team, real opinions, nothing template-grade.
Past work: Further AI, Sprinto, Sookti, Refold, Adopt AI, SimpliSmart.
The brand that got you to your first million in revenue won't close your first six-figure enterprise contract. Procurement, VP Engineering, and the board read brand as credibility before they ever look at the product. Look like every other YC AI startup, and you get pre-screened out of the deals that actually move the number.
A focused Brand Sprint fixes that.
What you get:
Brand strategy and positioning - who you're for, what you stand for, how you sound
Logo and identity system - primary mark, variations, usage rules
Visual system - typography, color, iconography, and motion direction
Brand guidelines - a document your team and future designers can actually use
Application examples - how it lands on your site, deck, social, and product
Who this is for:
Funded AI companies (seed to Series B) moving upmarket
Founders who've realized their current brand is a ceiling on deal size
Teams that want a point of view, not a template
Who this isn't for:
Pre-product teams still finding PMF
Anyone who wants endless logo rounds and design-by-committee
Why us:
We've built brand systems for Further AI (ahead of their $25M a16z Series A), Sprinto, Sookti AI, Refold, and Pine Labs. Senior team, real opinions, nothing template-grade.
Past work: Further AI, Sprinto, Sookti, Refold, Adopt AI, SimpliSmart.