Complete Content Marketing Strategy
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About this service
Summary
Want to scale your inbound lead generation? Content strategy is one of the best ways to do that. Build thought leadership, attract new opportunities, and raise brand awareness with owned content, like blogs, lead magnets, white papers, and more.
I'll work with you to understand your goals, your market, your brand values, your ideal customer, and the SEO opportunities. Then, I'll design a multi-channel content marketing strategy that helps attract and convert your ideal customer.
What's included
Inbound Content Marketing Strategy
A clear, actionable strategy for leveraging content to attract leads and close them into customers using owned content.
Editorial Roadmap
An editorial roadmap for owned content that brings together what your ideal customer is looking for, SEO opportunities, and brand communication to generate leads. Think about this like a multi-channel editorial calendar.
SEO Strategy
A clear, concise SEO strategy featuring keyword and site structure recommendations.
Example projects
Skills and tools
Digital Marketer
Email Marketer
SEO Content Manager
Active Campaign
Canva
HubSpot