Brand Identity and Strategy: Memorable in hearts and minds ✨
Starting at
$
2,000
About this service
Summary
What's included
Brand Strategy
Kick-off: -Brand Discovery Workshop or a fill-out form to work at on your self-pace. Deliverables: -Market Research -Competitors -Competitive Advantage -Unique Value Proposition - Mission -Vision -Brand Philosophy -Brand Attributes -Target Customer -User Personas -Brand Personality -Tone and Voice -Positioning -The Hook
Concept Presentation Option I
-Logo design -Color palette -Font selection -Applications -Texture / Pattern -Icons
Concept Presentation Option II
-Logo design -Color palette -Font selection -Applications -Texture / Pattern -Icons
Concept Presentation Option III
-Logo design -Color palette -Font selection -Applications -Texture / Pattern -Icons
Brand Guideline
-Brief overview of the company, mission, vision, and objectives -Brand Purpose -Explanation of the brand's purpose and goals -Brand Values -Core values that guide the brand's actions and decisions -Target Audience -Description of target audience personas or segments -Brand Personality -Characteristics that define how the brand should be perceived -Logo Usage Guidelines -Rules for how to use the logo correctly and examples of incorrect usage -Visual Identity -Color palette, typography, and other design elements -Tone of Voice -Guidelines for communication style and messaging -Key Messaging -Main messages, taglines, and slogans to be used in communications -Content Guidelines -Instructions for creating content that aligns with the brand identity -Best Practices for Brand Assets -Examples of correct and incorrect usage of brand materials -Examples of Brand Application -Case studies or examples showcasing successful brand implementation
Example projects
Recommendations
(5.0)
Client • Jan 7, 2026
Recommended
Pinar has been amazing on our new website design. Really took the project to heart and gave it all to to give a real identity to it.
Client • Apr 1, 2025
Recommended
Pinar did an excellent job designing logos, which led us to engage her for our Shopify website design. She delivered a fantastic result, demonstrating great creativity, attention to detail, and professionalism. We highly recommend her work!
Client • Feb 25, 2025
Recommended
As a business owner going through a growth phase, I needed my web presence, branding, and messaging to align. Pinar was invested in the project from our first meeting. She created a plan to get us there, is very fast, and, just as important, communicative and prompt. Aesthetically her design style is so fresh and interesting, and technically she was able to implement several different kinds of footage and solve every problem that arose. I would hire her every time.
Client • Oct 17, 2024
Recommended
I can’t recommend Pinar highly enough! She brought a vision to the whole business by creating an amazing website, brand identity, and logo—all of which perfectly capture the brand’s essence. Her aesthetic sense is great too. She truly listens and understands her clients; she took my ideas and made them even better than I could have imagined. Communication with her was a breeze, and her kindness and warmth made the whole process enjoyable. I’m so grateful to have worked with her—she’s just so tal
Duration
3 weeks
Industries