Standard: Brand Identity EssentialsDavid Penacerrada
✳️ Overview
For brands at the beginning, or ready for a more refined start.
Whether you’re building something from scratch or finally giving your idea the identity it deserves, this package is designed to set a strong foundation. Not over complicated, not excessive, just the right balance of clarity, style, and intention.
I believe design should feel effortless yet leave a lasting impression.
The goal here is to create a brand that feels natural and cohesive, where every element works together without forcing attention.
🕹️ Process
We start with a discovery phase where I get to understand your idea, your direction, and how you want your brand to be perceived. You’ll go through a questionnaire that helps translate your thoughts into something clear and actionable.
From there, I develop a creative direction that gives your brand a distinct visual path. This becomes the base we align on before moving into design.
Once approved, I build out your brand identity, making sure everything feels consistent, intentional, and ready to be used across real-world applications.
What’s included
🧠 Brand discovery questionnaire
A guided questionnaire designed to understand your idea, goals, audience, and direction. This helps me build a brand that feels aligned with what you’re trying to create, not just visually, but strategically.
🎯 Creative direction
Clear visual direction that defines the overall look and feel of your brand. This includes mood references, style inspiration, typography direction, and the creative tone that will guide the entire identity.
🎨 Color palette
Carefully selected set of colors that reflect your brand personality. Includes primary and supporting colors with all necessary codes for both digital and print use.
👾 Logo suite
Complete set of logo variations including primary, secondary, and simplified marks. Designed to stay flexible so your brand works across different platforms and sizes.
🅰️ Typography
A thoughtfully chosen font pairing that supports your brand tone. Includes guidance on how to use fonts for headings, subheadings, and body text to keep everything consistent.
⭐️ Mockups
Realistic visual previews showing how your brand looks in real-world applications. This helps you see your identity come to life before you start using it.
📘 Brand guidelines
Simple but complete guide that explains how to use your brand assets properly. This keeps everything consistent as your brand grows and expands.
FAQs
David's other services
Starting at$1,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Graphic Designer
Logo Designer
Visual Designer
Freelance
Service provided by
David Penacerrada proDubai - United Arab Emirates
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- Followers
Standard: Brand Identity EssentialsDavid Penacerrada
Starting at$1,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Graphic Designer
Logo Designer
Visual Designer
Freelance
✳️ Overview
For brands at the beginning, or ready for a more refined start.
Whether you’re building something from scratch or finally giving your idea the identity it deserves, this package is designed to set a strong foundation. Not over complicated, not excessive, just the right balance of clarity, style, and intention.
I believe design should feel effortless yet leave a lasting impression.
The goal here is to create a brand that feels natural and cohesive, where every element works together without forcing attention.
🕹️ Process
We start with a discovery phase where I get to understand your idea, your direction, and how you want your brand to be perceived. You’ll go through a questionnaire that helps translate your thoughts into something clear and actionable.
From there, I develop a creative direction that gives your brand a distinct visual path. This becomes the base we align on before moving into design.
Once approved, I build out your brand identity, making sure everything feels consistent, intentional, and ready to be used across real-world applications.
What’s included
🧠 Brand discovery questionnaire
A guided questionnaire designed to understand your idea, goals, audience, and direction. This helps me build a brand that feels aligned with what you’re trying to create, not just visually, but strategically.
🎯 Creative direction
Clear visual direction that defines the overall look and feel of your brand. This includes mood references, style inspiration, typography direction, and the creative tone that will guide the entire identity.
🎨 Color palette
Carefully selected set of colors that reflect your brand personality. Includes primary and supporting colors with all necessary codes for both digital and print use.
👾 Logo suite
Complete set of logo variations including primary, secondary, and simplified marks. Designed to stay flexible so your brand works across different platforms and sizes.
🅰️ Typography
A thoughtfully chosen font pairing that supports your brand tone. Includes guidance on how to use fonts for headings, subheadings, and body text to keep everything consistent.
⭐️ Mockups
Realistic visual previews showing how your brand looks in real-world applications. This helps you see your identity come to life before you start using it.
📘 Brand guidelines
Simple but complete guide that explains how to use your brand assets properly. This keeps everything consistent as your brand grows and expands.
FAQs
David's other services
$1,500