Premium: Strategic Brand Identity SystemDavid Penacerrada
✳️ Overview
This is a more in-depth and strategic process for founders and business owners who want more than just a visual identity. It’s for those looking for a design partner to help shape how their brand thinks, feels, and communicates across every touchpoint.
Alongside a refined identity system, this package includes a deeper strategy phase and additional brand assets tailored to your business needs, giving you not just a brand, but a more complete brand world.
Built on the same foundation as the Standard package but expanded with more thinking, more direction, and more flexibility.
🕹️ Process
We begin with a discovery phase where I take time to understand your business, your goals, and your positioning in detail. You will complete a more in-depth questionnaire, followed by a one-on-one strategy session where we align on direction, audience, and brand positioning.
From there, I develop a clear brand strategy and creative direction that defines how your brand should feel, communicate, and exist in your market. This becomes the foundation for the entire identity system.
Once we are aligned, I move into the design phase where your full brand identity system is developed. We refine together along the way to ensure everything feels intentional, cohesive, and strategically aligned.
After final approval, I prepare and organize all final brand assets for delivery.
What’s included
⚡️ Everything from the Standard Package
Brand discovery questionnaire, creative direction, color palette, logo suite, typography system, brand mockups, and brand guidelines, all developed with a deeper strategic approach and more refined execution.
🧠 Brand Strategy
A dedicated strategy phase designed to bring clarity and direction to your brand.
This includes a one-on-one strategy session where we explore your business goals, audience, positioning, and competitive landscape. After this, you will receive a structured brand strategy guide that defines how your brand should exist in your market and how it can stand out.
🎯 Expanded Creative Direction
An additional and more refined creative direction process compared to the Standard package.
This includes mood boards and visual explorations that help define a stronger and more detailed aesthetic direction for your brand before moving into final design.
🧩 Standard Collateral Additions
To give your brand more flexibility and consistency across platforms, this package includes additional supporting elements such as an icon set for digital and brand use, custom brand patterns for visual consistency, and curated stock photography direction to support your brand storytelling.
📦 Additional Brand Collateral
Based on your specific business needs, this package can also include extended brand applications such as business card design, signage design, social media branding extensions, and other custom assets tailored to how and where your brand will be used.
FAQs
David's other services
Starting at$2,800
Duration6 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Creative Designer
Creative Director
Graphic Designer
Logo Designer
Visual Designer
Service provided by
David Penacerrada proDubai - United Arab Emirates
- 1
- Followers
Premium: Strategic Brand Identity SystemDavid Penacerrada
Starting at$2,800
Duration6 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Creative Designer
Creative Director
Graphic Designer
Logo Designer
Visual Designer
✳️ Overview
This is a more in-depth and strategic process for founders and business owners who want more than just a visual identity. It’s for those looking for a design partner to help shape how their brand thinks, feels, and communicates across every touchpoint.
Alongside a refined identity system, this package includes a deeper strategy phase and additional brand assets tailored to your business needs, giving you not just a brand, but a more complete brand world.
Built on the same foundation as the Standard package but expanded with more thinking, more direction, and more flexibility.
🕹️ Process
We begin with a discovery phase where I take time to understand your business, your goals, and your positioning in detail. You will complete a more in-depth questionnaire, followed by a one-on-one strategy session where we align on direction, audience, and brand positioning.
From there, I develop a clear brand strategy and creative direction that defines how your brand should feel, communicate, and exist in your market. This becomes the foundation for the entire identity system.
Once we are aligned, I move into the design phase where your full brand identity system is developed. We refine together along the way to ensure everything feels intentional, cohesive, and strategically aligned.
After final approval, I prepare and organize all final brand assets for delivery.
What’s included
⚡️ Everything from the Standard Package
Brand discovery questionnaire, creative direction, color palette, logo suite, typography system, brand mockups, and brand guidelines, all developed with a deeper strategic approach and more refined execution.
🧠 Brand Strategy
A dedicated strategy phase designed to bring clarity and direction to your brand.
This includes a one-on-one strategy session where we explore your business goals, audience, positioning, and competitive landscape. After this, you will receive a structured brand strategy guide that defines how your brand should exist in your market and how it can stand out.
🎯 Expanded Creative Direction
An additional and more refined creative direction process compared to the Standard package.
This includes mood boards and visual explorations that help define a stronger and more detailed aesthetic direction for your brand before moving into final design.
🧩 Standard Collateral Additions
To give your brand more flexibility and consistency across platforms, this package includes additional supporting elements such as an icon set for digital and brand use, custom brand patterns for visual consistency, and curated stock photography direction to support your brand storytelling.
📦 Additional Brand Collateral
Based on your specific business needs, this package can also include extended brand applications such as business card design, signage design, social media branding extensions, and other custom assets tailored to how and where your brand will be used.
FAQs
David's other services
$2,800