What's included

• Audit & Strategy

  Full CRM & email performance audit (Klaviyo / HubSpot / Braze / Mailchimp) List health & segmentation analysis (active, suppressed, churned) Deliverability review (spam, domain, sender score, warm-up status) Flow and campaign structure audit (welcome, cart, post-purchase, win-back, etc.) Benchmark comparison vs industry KPIs 90-day lifecycle growth roadmap

• Flow Architecture & Automation Setup

  Flow map design (trigger logic, timing, content strategy) Flow setup and integration in Klaviyo / HubSpot / Braze Automated email build (HTML, dynamic content, personalization) SMS and push integration (if applicable) QA testing and live launch checklist Dashboard setup for flow-specific reporting

• Campaign Execution

  Monthly campaign calendar Email copywriting & creative direction Subject line A/B testing Dynamic product blocks and recommendations Send-time optimization Performance reporting (open, click, revenue attribution)

• Segmentation & Personalization

  Behavioral segmentation setup (frequency, recency, value) Predictive modeling for LTV and churn risk Geo and interest-based targeting Personalized product recommendations (via Klaviyo / Shopify) Smart send logic (engaged-only campaigns)

• Analytics & Optimization

  Email performance dashboard (GA4 / Looker Studio) Monthly performance summary report Flow vs Campaign contribution analysis A/B testing insights & action plan KPI tracking (Open, CTR, CVR, Revenue per Recipient, LTV)