From insight to impact — I turn brand vision into growth.Sergei Vasilev
You’ll receive a complete brand strategy toolkit built from data, research, and real-world market insight. I uncover who your customers are, where your brand stands, and how to communicate with purpose across every channel. The result is a clear, actionable roadmap that connects story, structure, and sales — helping your brand grow with focus and consistency.
What's included
Market & consumer research (quantitative + qualitative)
In-depth analysis of market trends, audience behavior, and cultural drivers that shape your category — identifying real opportunities for differentiation.
Audience Segmentation & Personas
Definition of customer segments and data-backed personas that reveal who your brand should speak to, how, and why they convert.
Competitive Landscape & White-Space Analysis
Evaluation of key competitors’ positioning, communication, and pricing to uncover gaps and opportunities for brand growth.
Brand Positioning Framework
A concise positioning statement and value proposition that defines your unique place in the market and what sets you apart.
Messaging Hierarchy & Tone of Voice
Structured messaging system and tone guidelines that ensure every piece of communication aligns with your brand DNA.
Brand Architecture & Portfolio Alignment
Mapping of product lines, sub-brands, and services into a clear, logical brand hierarchy to improve recognition and scalability.
Go-to-Market (GTM) Roadmap
A step-by-step plan for how your brand will launch or relaunch — covering channels, timing, campaign ideas, and growth milestones.
Creative & Communication Direction
Visual and storytelling guidance that connects your strategic positioning to content, campaign, and design execution.
KPI & Brand Health Framework
Measurement system to track awareness, engagement, and perception over time — ensuring your strategy stays data-informed and adaptive.
Sergei's other services
Contact for pricing
Tags
Google Analytics
G Suite
Microsoft Excel
SEMrush
Shopify
Brand Strategist
Data Analyst
Service provided by
Sergei Vasilev Los Angeles, USA
From insight to impact — I turn brand vision into growth.Sergei Vasilev
Contact for pricing
Tags
Google Analytics
G Suite
Microsoft Excel
SEMrush
Shopify
Brand Strategist
Data Analyst
You’ll receive a complete brand strategy toolkit built from data, research, and real-world market insight. I uncover who your customers are, where your brand stands, and how to communicate with purpose across every channel. The result is a clear, actionable roadmap that connects story, structure, and sales — helping your brand grow with focus and consistency.
What's included
Market & consumer research (quantitative + qualitative)
In-depth analysis of market trends, audience behavior, and cultural drivers that shape your category — identifying real opportunities for differentiation.
Audience Segmentation & Personas
Definition of customer segments and data-backed personas that reveal who your brand should speak to, how, and why they convert.
Competitive Landscape & White-Space Analysis
Evaluation of key competitors’ positioning, communication, and pricing to uncover gaps and opportunities for brand growth.
Brand Positioning Framework
A concise positioning statement and value proposition that defines your unique place in the market and what sets you apart.
Messaging Hierarchy & Tone of Voice
Structured messaging system and tone guidelines that ensure every piece of communication aligns with your brand DNA.
Brand Architecture & Portfolio Alignment
Mapping of product lines, sub-brands, and services into a clear, logical brand hierarchy to improve recognition and scalability.
Go-to-Market (GTM) Roadmap
A step-by-step plan for how your brand will launch or relaunch — covering channels, timing, campaign ideas, and growth milestones.
Creative & Communication Direction
Visual and storytelling guidance that connects your strategic positioning to content, campaign, and design execution.
KPI & Brand Health Framework
Measurement system to track awareness, engagement, and perception over time — ensuring your strategy stays data-informed and adaptive.
Sergei's other services
Contact for pricing