Marketing Strategy

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About this service

Summary

Multi-channel marketing / omnichannel marketing is an effective way to attract new customers, build trust, and establish authority. In order to maximize it effectively - a plan provides guidance and direction on tactics to achieve your revenue and business goals.
I specialize in working with travel and tourism brands to help them stand out with strategic storytelling and authentic branding. I'd be delighted to work with you to elevate your brand's marketing presence and boost digital marketing engagement.

FAQs

  • Can you customize to add or remove certain sections?

    Absolutely. To ensure the bespoke Social Media Strategy fits your unique needs, we will align on all sections you want in the document before the Kickoff Call.

  • How long does it take?

    Every Marketing Strategy is bespoke to serve each client's unique needs, so the timeline varies. On average, a Marketing Strategy can be delivered in 2 - 6 weeks. If you need a rush timeline, I am happy to accommodate.

  • Can you design my brand identity?

    Absolutely. I offer add-ons like full brand identity design and brand asset creation.

  • Do you work with global brands?

    Yes. I specialize in working with global brands that want to target US consumers. If that's you - let's chat.

  • Will I be able to meet with you after the Kickoff Call?

    Absolutely. We will establish weekly meetings to ensure project alignment. I often stay connected with clients using Slack, Zoom chat, Chanty, or Brosix to chat during a project engagement.

What's included

  • Marketing Strategy Document

    A bespoke, fully customized Marketing Strategy Document

  • Content Sections

    Content sections include the following: Industry Analysis, Competitor Analysis, SWOT, Unique Value Proposition, Brand Voice & Tone, Brand Personality, Target Audience Overview, Customer Segments, Customer Journey Map, Buyer Personas, Content Pillars, Website Plan, Podcast Plan, Content Marketing Plan (Blogs, Videos), Event Marketing Plan, Email Marketing Plan, Instagram Plan, TikTok Plan, Pinterest Plan, YouTube Plan, Brand Partnerships Plan, 12 Month Social Media Content Calendar, Reputation Management, Customer Loyalty Program Plan, Referral Program Plan, Continuous Improvement Tactics, KPIs & Reporting


Skills and tools

Brand Strategist

Content Strategist

Marketing Strategist

Apple Podcasts

Apple Podcasts

Instagram

Instagram

Spotify

Spotify

TikTok

TikTok

YouTube

YouTube

Industries

Travel & Tourism