Social Media Marketing Strategy

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About this service

Summary

Social media marketing is an effective way to attract new customers, build trust, and establish authority. In order to maximize it - a plan provides guidance and direction on tactics to achieve your revenue and business goals.
I specialize in working with travel and tourism brands to help them stand out with strategic storytelling and authentic branding. I'd be delighted to work with you to elevate your brand's social presence and engagement.

FAQs

  • Can you customize to add or remove certain sections?

    Absolutely. To ensure the bespoke Social Media Strategy fits your unique needs, we will align on all sections you want in the document before the Kickoff Call.

  • How long does it take?

    Every Social Media Strategy is bespoke to serve each client's unique needs, so the timeline varies. On average, a Social Media Strategy can be delivered in 2 - 6 weeks. If you need a rush timeline, I am happy to accommodate.

  • Can you design my brand identity?

    Absolutely. I offer add-ons like full brand identity design and brand asset creation.

  • Do you work with global brands?

    Yes. I specialize in working with global brands that want to target US consumers. If that's you - let's chat.

  • Will I be able to meet with you after the Kickoff Call?

    Absolutely. We will establish weekly meetings to ensure project alignment. I often stay connected with clients using Slack, Zoom chat, Chanty, or Brosix to chat during a project engagement.

What's included

  • Social Media Marketing Strategy Document

    A bespoke, fully customized Social Media Marketing Strategy Document

  • Content Sections

    Content sections include the following: Industry Analysis, Competitor Analysis, SWOT, Unique Value Proposition, Brand Voice & Tone, Brand Personality, Target Audience Overview, Customer Segments, Buyer Personas, Content Pillars, Instagram Plan, TikTok Plan, Pinterest Plan, YouTube Plan, Brand Partnerships Plan, 12 Month Social Media Content Calendar, KPIs & Reporting, Reputation Management


Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Facebook

Facebook

Instagram

Instagram

Pinterest

Pinterest

TikTok

TikTok

YouTube

YouTube

Industries

Travel & Tourism