What's included

• A comprehensive strategy document

  Many social media campaigns do not achieve the desired results as the messaging is lost in the noise of social media. Campaign funds are wasted as the posts/blogs/vlogs/videos/website landing page/company and talent profiles on social sites are not held together by a social media strategy. The result is low impact. https://youtu.be/0uo8AM7ZnRI The document / deck will cover. - A distilled value proposition (think tag line) that will govern all internal and external messaging and communication. This value statement defines everything from value we take to the market and the internal ethos of the company. It encapsulated the core values of the organization. All messaging will be built off this foundation. - A target market demographic description. - Brand guidelines. - Social media platforms that will be focused on (not all platforms are suitable for every industry or market demographic). - Customer journey roadmap looking at The journey from the social media platform to the Website to the CTA. - Integration of marketing and CRM. - Development of an SEO keyword/phrases library to be used in campaigns. - Digital vs Physical world marketing activities - Roles and responsibilities in the marketing department.